That's what makes McDonald's, Tyre

Agency Network: 
April 2010
McDonald's:  That's what makes McDonald's, Tyre


Print advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett , London, UK
Art Director: Rick Brim
Copywriter: Daniel Fisher
Photographer: Penny Cottee
Photographer's agent: Vue
Model making: AKL
Styling: Vicky Connor @ Shoot People
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Billoughsby's picture

The polar opposite of 'appetite appeal'. And I dig it.

Activity Score 5154
Art Director |

That's it.

ERROR404's picture

somthing different from showing some great agricultrural landscape and some happy cows.

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
TommyO's picture

Could someone please explain the connection to the tyre? Because as opposite as it may be, right now it just seems disgusting.

Activity Score 1860
Copywriter |

That's me!

Billoughsby's picture

For me, I think it's mostly the good feeling you get when you see that a client has chosen to promote their brand with something other than a product shot... or a cliché shot like a landscape or happy cows, as Error404 says.

And, too, if you've been around a farm, or had grandparents who farmed and observed it at very close hand, this feels very real, evocative of real farming. I'd expect this to appeal to the upscale reader who cares about larger issues in life than how good breakfast tastes. I think this will speak to them.

Of course, that's just me.

Activity Score 5154
Art Director |

That's it.

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