That's what makes McDonald's, Tyre

Campaign
Agency Network: 
Published/Aired: 
April 2010
McDonald's:  That's what makes McDonald's, Tyre

Description

Print advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett , London, UK
Art Director: Rick Brim
Copywriter: Daniel Fisher
Photographer: Penny Cottee
Photographer's agent: Vue
Model making: AKL
Styling: Vicky Connor @ Shoot People
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Billoughsby's picture

The polar opposite of 'appetite appeal'. And I dig it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

ERROR404's picture

somthing different from showing some great agricultrural landscape and some happy cows.

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
TommyO's picture

Could someone please explain the connection to the tyre? Because as opposite as it may be, right now it just seems disgusting.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Billoughsby's picture

For me, I think it's mostly the good feeling you get when you see that a client has chosen to promote their brand with something other than a product shot... or a cliché shot like a landscape or happy cows, as Error404 says.

And, too, if you've been around a farm, or had grandparents who farmed and observed it at very close hand, this feels very real, evocative of real farming. I'd expect this to appeal to the upscale reader who cares about larger issues in life than how good breakfast tastes. I think this will speak to them.

Of course, that's just me.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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