Year after year, summer after summer, on every beach we find ridiculous tans, wet bikini stains or kids covered with sand. It’s a classic, just like McDonald’s ice creams.
Print advertisement created by TBWA, Portugal for McDonald's, within the category: Food.
Creative Directors: Marco Pacheco, Rui Silva
Art Director: Julliano Bertoldi
Copywriter: Nuno Gaspar
Account Manager: Joana Heitor
Account Executive: Dina Camacho
Planner: Filipa Soares
Client: Margarida Vieira, Sérgio Leal
Photographer: Nuno Correia
Retoucher: White Lab
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