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Superman

Campaign
Agency Network: 
Published/Aired: 
May 2014
McDonald's:  Superman

Description

Print advertisement created by DDB, Australia for McDonald's, within the category: Food.

Caption

Know the ingredients, know the legend.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Cameron Hoelter, Steve Jackson
Designer: Ramon Rodriguez
Senior Account Director: Nicole Taylor
Senior Account Manager: Lisa Little
Deputy Executive Creative Director: Cameron Hoelter
Head Of Design: Ramon Rodriguez
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advertising ninja's picture

its an interesting idea but the general message is super annoying: a brand says, "we are a legend." it immediately prompts me to say "sorry, you are not. you are a crappy fast food brand who makes me fat". i think, this ad is only good for an old school marketing manager.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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