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Spider

Campaign
Agency Network: 
Published/Aired: 
March 2009
McDonald's:  Spider

Description

Print advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Caption

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen
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Highest Rated

i_i's picture

ok!

i_i
Activity Score 330
SwordfishMedia's picture

It is true: Life for parent can be very hard sometimes... eh eh eh

SwordfishMedia
Activity Score 40
cross-media agency |

Swordfish Media
http://www.thisisswordfish.com/
http://swordfish-media.com/

Guest's picture
Guest
Guest's picture

i'd better let mt child have a spider instead of eating at McDonald's... Even if it was a cobra instead of spider, a would think a little... before choosing wise :)

Guest
jliopf's picture

haha, i like it a lot!

jliopf
Activity Score 92
Creative Director at New York
Guest's picture

So true. So simple.

Love it.

Guest
kalpesh78's picture

Nice campaign... love the insight.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Yeayea's picture

this is the best of three

Yeayea
Guest's picture

great!

I love it to.

Guest
Sazarret's picture

Agree with you all good insight, great campaign!

Sazarret
Activity Score 130
McCann Erickson Bolivia
Melike's picture

Me like A LOT!

-

Melike
Activity Score 14
Ad |

Me inglish too bad.

Guest's picture

CANNES 100%

Guest
Guest's picture

uhhh, i don't get it :-(
what is the deal? "ok, you get the spider but then you have to go to mac donald's"????

Guest
Guest's picture

no, no my friend.

when the kid want something rare(like spider), the mom propouse go to Mac donalds and the kid forget the spider.

Guest
vikram8857b's picture

exactly!!!

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

CANNES SEGURO!!!!

Guest
Bundy Agency's picture

Are they suggesting i bribe my child with mcdonalds?
its definitely a good twist on an interesting fact they found in some research, but i dont think it makes for a great ad

Bundy Agency
Activity Score 597
Art Director
warreno's picture

This is clever, though if I had a daughter and she was asking for a pet mygalomorph, I'd probably be delighted. I'd much rather she kept a spider than played with a Barbie.

warreno
Activity Score 222
Guest's picture

I'd much rather she kept a spider or played with a Barbie then ate at McDonald's.

Guest
Guest's picture

wow thank you for that you made my day = D

Guest
Guest's picture

exactamente, gracias! pienso igual (al final la idea es buena) lastima que es mac donald's...

Guest
Guest's picture

SO GOOD... SO TRUE.

Guest
alvinpck's picture

Good campaign, good insights.
Look at the kid's face, she really wanted it. What a talent.

alvinpck
Activity Score 1463
Art Director
i am zero's picture

AWSOME INSIGHT !

i am zero
Activity Score 142
Art Director |

---
i am zero

funky_frogii's picture

very goooooooood.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rainbow's picture

i like it :)

rainbow
Activity Score 30
Copywriter at Saatchi and Saatchi
copylad's picture

Great! Must win.

copylad
Activity Score 121
Copywriter
missed my turn's picture

I love the insight, it reminds me of my parents. This one is clearly the strongest.

missed my turn
Activity Score 426
vikram8857b's picture

Great, I lov it!

vikram8857b
Activity Score 94
Collateral |

Vikram

Shanty Mathew's picture

Superb idea for the brand... And the graphic 'hand' is a very nice touch too (no pun intended).

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

anotheropinion's picture

Very cool!

anotheropinion
Activity Score 132
Advertising
talkingisfree's picture

Excellent

talkingisfree
Activity Score 2712
Art Director
Wordnerd's picture

Hey, great insight, great line and i love the detail of the finger tipping on her shoulder. great campaign!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

nice graphic ad on indeed!!

Guest
i_i's picture

ok!

i_i
Activity Score 330
DarkSide's picture

very good insight.
regular campaign

DarkSide
Activity Score 1066
Other
Guest's picture

you must be a suit

Guest
Guest's picture

or just plain stupid

Guest
DarkSide's picture

Maybe I am used to better campaigns than this one and really think that this one is regular...

Do I necessarily have to love anything that others like, or do I have the right to have an opinion?

DarkSide
Activity Score 1066
Other
Guest's picture

Cannes !!!

Silver ...

Felicidades.

Guest
Guest's picture

Great!
The expression on the little girl's face is priceless!

Guest
Guest's picture

props.

Guest
Guest's picture

props!

Guest
JAG's picture

Mom to daughter, "The DEAL is this: you forget about the spider, and I'll take you to McDonalds." Supposedly McDonalds is so good it trumps this craving for the spider.

JAG
Activity Score 166
Web design
EGGO's picture

It took me just a little bit because I never had my parents do that to me. But when I got it I smiled.

-------------------------------

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Guest's picture

nice idea! ... but shame that is mac donald's.. (maybe like a modern mother i prefer the spider in my house, but with a healthy dinner with my kid) ...lol !!!!

NG / nathalieguillemard.com

Guest
Guest's picture

How did that parrot get out of the cage? Someone catch it!

Alternative copy:

Want a spider? Eat at McDonald's. McDonald's, now with more spiders.

Guest
justredd's picture

Great capturing of expressions...I can tell exactly what emotions are conveyed through the two people in the ad! Love it!

justredd
Activity Score 2
syam pushkaran's picture

good 1...

syam pushkaran
Activity Score 2
Creative Director at films
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