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tirthomitro's picture

what?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

reactor's picture

This ad, bill board or what ever it is works only on the strength of McDonalds brand identity . It does not give any useful information for the consumer, and is an average display with average photography.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

Nothing to expect

Guest
Guest's picture

we miss you Eric Voeroyen...

Guest
Davai's picture

Lol Eric Voeroyen ? Never heard about him haha.

Davai
Activity Score 618
Copywriter
RAM KATE's picture

It must be a cream or jam burger during coffee break. Nice work especially the visual showing the size in comparison to the conventional burger.

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

joelapompe's picture

I'm lovin' it !

joelapompe
Activity Score 3923
Klidesign's picture

I don't get it...is it supposed to make me go to Mc Cafe? Hmm, not sure about this.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

It's a pastry that looks like a hamburger. A pastry is something you eat it with coffee. At the McCafe. Which is where you can buy coffee. And pastries that look like hamburgers.

Guest
Guest's picture

messege is not very clear

Guest
sush's picture

i guess it signifies a snack.kool

sush
Activity Score 566
creative writer and organizer |

sue

Brainsugar's picture

Those cakes are called "macarons" in France. The specialit is LADUREE.
They just look like little burger.

In France we eat burgers at the "Déjeuner"( lunch), and macarons at the "petit déjeuner" (" little lunch"= breakfast)
Clear?

Brainsugar
Activity Score 1631
Copywriter
Dev Kumar's picture

Thanks for the insight mate.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
yctham's picture

Thanks, bro, for the cultural insights. Sometimes we don't get an ad 'cos cultural difference, that's why we need people to explain. =)

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

Thanks for the explanation Brainsugar. Because the symmetry of the hands is so strong i was thinking, it might have some hidden symbolism that we are missing :)

Guest
Guest's picture

it's Eric Vervroegen to be precise...

but yeah, I don't really think that ad is great...

Guest
mpared's picture

this is way cool

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

seniorcutterplotter's picture

I personally like it... I just didn't know they serve "macarones" at McDonald's (this is how they look like, like the famous and delicious French cookies). Do they served these at breakfast?

seniorcutterplotter
Activity Score 113
Chief Creative Officer at McCann
silvi's picture

Beautiful hands. Nothing else.

silvi
Activity Score 4172
Copywriter
Guest's picture

This only works in France! Makes me want to go to Laduree for macarons!!!

Guest
Guest's picture

There are macarons in the U.S to. They are the "trendy" pastries right now, as stupid as that might sound. The new cupcake if you will :)

Guest
Guest's picture

If you are in or near Atlanta, check out the macarons at Maison Robert - deeee-licious.

Guest
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