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Guest's picture

It's pretty simple. Macarons look like burgers. McDonald's has burgers. McDonald's also has premium coffees. You eat macarons with coffee. There ya go.

Guest
headoffice Communication's picture

small treat. nice work.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
Guest's picture

bugger...1+1 coffee

Guest
alexander_bickov's picture

Hehe. Funny idea. Diet Burger :)

alexander_bickov
Activity Score 3281
Guest's picture

it's a cake for the coffee

Guest
sush's picture

lol kool

sush
Activity Score 566
creative writer and organizer |

sue

Brainsugar's picture

Nice! Bravo Roberto! Isn't there any creatives on the subject? Is it a freelance of Vervroegen? ;-)

Brainsugar
Activity Score 1634
Copywriter
soms's picture

small temptation!!! great work !

soms
Activity Score 377
Art Director |

ss

SoCH_TO's picture

Awesome work !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

Wrong
this ad tells me that we can have macaron at MCDonald...... it is not the point!

Guest
Guest's picture

It's pretty simple. Macarons look like burgers. McDonald's has burgers. McDonald's also has premium coffees. You eat macarons with coffee. There ya go.

Guest
Capanescu's picture

Macaron Vanille - my favourite :). But do they serve that at McDonald's?

Capanescu
Activity Score 116
Executive Creative Director at Wings CLL
Guest's picture

WTF is it???

Guest
Guest's picture

It feels like the first idea you had after looking at the brief.

Guest
arslan722's picture

any how....
clever approach....

arslan722
Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

Did they need to do two executions?

http://dearadvertisin.blogspot.com/

Guest
everartz's picture

most of their ads are about showing the burger or the product that looks like burger.. i dont know whats so special about this one

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Well, looks like Vervroegen is not there anymore. Good move Jeff Goodby!

Guest
Grace's picture

Not overjoyed. Cute... but that is about it.

Grace
kevinjunson's picture

It means that I spend $2 and just get a bugger like a bean?!!!
I think it's better to be a ad of Burger King

kevinjunson
Activity Score 27
Copywriter
kevinjunson's picture

A HA. I got it. so, that is cultural difference, I think. Cause in China, just 1/10000 people know about macaroos(or something else,I can't spell it )^^

kevinjunson
Activity Score 27
Copywriter
Guest's picture

to those who didn't get the point of the ad -- it implies that you can get a macaron de paris at a mcCafe. duh.

Guest
AmOgodzzz's picture

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
AmOgodzzz's picture

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

They look like macaroons

Guest
nepstein's picture
nepstein
Activity Score 197
Parsons School of Design
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