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Shy Girl

Campaign
Agency Network: 
Published/Aired: 
February 2012
McDonald's:  Shy Girl

Description

Print advertisement created by TBWA, Germany for McDonald's, within the category: Non-Alcoholic Drinks.

Caption

A shy girl / An insecure boy
Everything good begins with a good cup of coffee.

Advertising Agency: TBWA, Berlin, Germany
Chief Creative Officers: Stefan Schmidt, Kurt Georg Dieckert
Creative Directors: Vesna Koselj, Lucio Regner
Art Director: Andrew Morgan
Account Supervisor: Christoph Erdmann
Designer: Andrew Morgan
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Highest Rated

fernandofumey's picture

mastercard?

fernandofumey
Activity Score 15
Mammoths-Not-Dead's picture

could be better

Mammoths-Not-Dead
Activity Score 414
kleenex's picture

I agree. A nice concept though.

kleenex
Activity Score 58667
Web Designer/Developer
joelapompe's picture

looks like the DEVK insurance campaign :
http://adsoftheworld.com/media/print/devk_insurance_driver

joelapompe
Activity Score 3925
thedesignaddict's picture

Also like 'The Economist'.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

Not in any consequential way, joe. This is different and better.

Must have been a slow Gotcha! day in the Limpopo news room.

Billoughsby
Activity Score 5154
Art Director |

That's it.

salamandos's picture

This is not different enough..

salamandos
Activity Score 1947
Art Director
mrMagic's picture

Nice concept. But does it mean that if you don't drink coffee nothing good will happen to you?

mrMagic
Activity Score 798
Graphic Designer at RES Group
Akshaya Singh's picture

Loved this one. The best of the campaign for me.... The minimalistic approach to design looks good and the copy does the rest... Nice work ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

greenmarketingguy's picture

I think it's a great idea to play off of the experiences that come along with a good coffee shop. I met my wife in a coffee shop / BN.

greenmarketingguy
Activity Score 2
Web Designer/Developer
ace85le's picture

I like it. Not "wow" but definitely works on some level.

ace85le
Activity Score 3935
Marketing Manager |

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

krautland's picture

old concept but very appropriate.
might do well at this years' ADC. not a lot of good stuff to compete with, it seems.

krautland
Activity Score 3214
Art Director at erm... no calls please.
fernandofumey's picture

mastercard?

fernandofumey
Activity Score 15
torontose's picture

colors are nice

torontose
Activity Score 393
DEVILS eYe_01's picture

wats so new..

DEVILS eYe_01
Activity Score 62
mumbai/ coimbatore
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