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Sandwich, 2

Campaign
Agency Network: 
Published/Aired: 
May 2007
McDonald's:  Sandwich, 2

Description

Print advertisement created by Heye, Germany for McDonald's, within the category: Food.

Caption

Nice try, mom…

Advertising Agency: GBK Heye, Munich, Germany
Creative Directors: Alexander Bartel, Martin Kiessling
Art Director: Zeljko Pezely
Photographers: Thomas Hannich
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Highest Rated

the-new-kid's picture

nice one :P

the-new-kid
Activity Score 78
Graphic Designer at Intern at JWT,Chennai
itch's picture

hahha

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

itch's picture

hahha. funy 1 there. but maybe da art direction of shadows can be improved..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Joe76's picture

Yeah... shadows look so fake but It´s a funny ad. Made me smile :)

Joe76
Activity Score 762
Art Director
Spanky's picture

not bad. but i'd rather eat the grilled cheese anyway. assuming it's grilled cheese.

Spanky
Activity Score 4899
Other
MarceloG's picture

Very nice ad. Great for kids and for parents at the same time. There's no how you can't smile beyond this little joke. Great!
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
ccsman04's picture

Really funny. I think its PB&J... Shadows, well...

ccsman04
Activity Score 165
copycomoelcopi's picture

sorry, i don't get it… anyone, please?

copycomoelcopi
Activity Score 820
Copywriter
copycomoelcopi's picture

no no… i get it now… yeah, its kinda funny

copycomoelcopi
Activity Score 820
Copywriter
ivanshowfine's picture

wena!!

ivanshowfine
Activity Score 131
Copywriter
me thinks's picture

Not just funny but very relevant too.

me thinks
Activity Score 722
Copywriter
yung-_-'s picture

the joke in this ad is alot clearer than the first ad, probably cos you can't really tell what's being wrapped up in the first ad. this one's great. i smiled even when i saw the thumbnail

yung-_-
Activity Score 2
Other
tamer samy's picture

Insight Insight Insight
WOW, i like it very much

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Enas's picture

aahhh hahahaha, MOM no one knows MC more than ur kid
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

hang-the-dj's picture

Nice try GBK, I was sure this was gonna be student work. 80's art direction.

(The thought of school kids wanting to eat that shit over real food is disturbing, not funny.)

_______________________________________________________________
If you live in the river you should make friends with the crocodile.

hang-the-dj
Activity Score 1262
Copywriter
Plix's picture

Simple but effective. nice job.

Plix
Activity Score 4
Other
javi's picture

I don't think is a good idea. At the begining it looks funny, but in depth... I'm not sure. What is McDonalds message here? It looks like the kid doesn't want to eat a fresh sandwich because wants to eat Mcdonalds. McDonalds is saying "we are not like the fresh sandwich". Then, what are they? I think McDonalds is saying "we are the crapy burgers that your kid loves". Anyone with me?

javi
ivan's picture

Study: Food in McDonald's wrapper tastes better to kids
http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoole...

ivan
Activity Score 12
Creative Director at Ads of the World
optix's picture

haha good one !

optix
Activity Score 16
the-new-kid's picture

nice one :P

the-new-kid
Activity Score 78
Graphic Designer at Intern at JWT,Chennai
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