Roller coaster

Campaign
Agency Network: 
Published/Aired: 
March 2009
McDonald's:  Roller coaster

Description

Print advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Caption

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen
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Highest Rated

Guest's picture

I get it! remember the kid can't go on the roller coaster unless accompanied by an adult.....which happens to be his poor grandma! If I was her age I would also want to 'make a deal'.nice one!!

Guest
Guest's picture

spider's better. funny.

Guest
Javier Ramírez's picture

grandioso...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

LuckyLV's picture

Unless the grandma is up to it, I don't think is still a good idea.

LuckyLV
Activity Score 23
Graphic Designer/Illustrator |

lsupralv

Guest's picture

BAD PHOTOSHOP!!!!

Guest
Guest's picture

Looks like someone needs to be made a deal. I will buy you fries if you go away.

Guest
Jet Propulsion Lab's picture

I'll throw in a milkshake AND apple pie!!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
chinaski's picture

I second that...

chinaski
Activity Score 951
Copywriter
warreno's picture

Yeah, this isn't quite as strong as the spider one. Spending time playing with a grandchild is infinitely superior to a Happy Meal, isn't it?

The suggestion is that Granny's a fuddy-duddy.

warreno
Activity Score 222
Guest's picture

I think this one’s for the grand moms and grand dads. Maybe u don’t fall into the target audience this particular ad is talking to. I’d do anything to skip them daredevil rides my grand daughter sometimes tries to drag me into :)

Guest
SellerG's picture

The photoshop work hhhmmmmm, but nice idea

SellerG
Activity Score 14
Young & Rubicam |

I love ink

vikram8857b's picture

I'm loving it!!

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

Very nice. McDonald's is the lesser of two evils. It's like McDonald's are confessing they are unhealthy.

Guest
i_i's picture

like

i_i
Activity Score 330
Guest's picture

nice idea....6/10 a honest score.

Guest
Guest's picture

It's great but wrong, i flawed it in a second..."No i'm sorry, you don't want to live and have fun lets go eat something instead and give you heart disease early"!!!!

Guest
Guest's picture

cute kid! good idea.

Guest
Guest's picture

cute kid! good idea.

Guest
Guest's picture

I love the campaign, but I really hare the layout

Guest
Guest's picture

I get it! remember the kid can't go on the roller coaster unless accompanied by an adult.....which happens to be his poor grandma! If I was her age I would also want to 'make a deal'.nice one!!

Guest
FernandoFrangi's picture

seems pasted!!! I didn't like the artwork, but still a very good insight

FernandoFrangi
Activity Score 63
Art Director
advertising ninja's picture

this is so funny, i shot exactly the same picture for a mild coffee in the past.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
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