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Newcomer

Campaign
Agency Network: 
Published/Aired: 
October 2010
McDonald's:  Newcomer

Description

Print advertisement created by DDB, Hungary for McDonald's, within the category: Food.

Caption

What are you doing, McChicken?
I'm trying to look as weird as the newcomer.
New! McWrap
A new member of the family

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriter: Giovanni Pintaude, László Hevesi
Art director: Rodrigo Fernandes
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deadlinecanwait's picture

Sweet :)

deadlinecanwait
Activity Score 109
Art Director
Guest's picture

Thing's life. Love it! :)

Guest
Guest's picture

Thing's life! Love it. :)

Guest
jackmancer2017's picture

Hehe, simply funny ;-) makes you look at the food.

jackmancer2017
Billoughsby's picture

I have a weakness for this series.

The basic thing may have been done before, but if so, no biggie. When the writing is sharp, not a problem.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

I'm surprised they used the name "McWrap" since it sounds so much like "McCrap". The ads are just okay for me.

Guest
Billoughsby's picture

LMAO. Good point!

Billoughsby
Activity Score 5154
Art Director |

That's it.

Dzsoi's picture

In Hungarian, 'crap' means sh*t ;) I mean, it means nothing.

Dzsoi
Activity Score 8611
Copywriter
Crystal Clear's picture

"McCrap" makes sense only in the states, probably not in Hungary

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Guest's picture

Boa Rodrigo! Gostei da direção de arte.

Guest
Guest's picture

Like the whole campaign

Guest
Cheerriiee's picture

I like this one more from the whole serie

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Bravo!!! Bold campaign.

Guest
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