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Midsummer

Agency Network: 
Published/Aired: 
June 2007
McDonald's Print Ad -  Midsummer

Description

This ad ran recently the day after midsummer. In Sweden you eat herring and drink lots of schnaps on midsummer.

Print advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Caption

The day after since 1973.

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Photographer: Stefan Segolson
Production manager: Joachim Levin
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Highest Rated

Ad Junkie At Large's picture

hahahahahahahahah ya well we can give it that

Ad Junkie At Large
Activity Score 554
Art Director
lorem_ipsum's picture

hmm.. good idea...
hey, lets make an ad after a day when everyone is so drunk, that they can't taste our horrible burgers. great...

lorem_ipsum
Activity Score 196
Art Director
hrd2mpress's picture

well, it's the first mcdonalds ad i've seen which doesnt do that 'hey-look-what-we've-done-with-the-arches' trick.

hrd2mpress
Activity Score 62
Creative Director
Ad Junkie At Large's picture

hahahahahahahahah ya well we can give it that

Ad Junkie At Large
Activity Score 554
Art Director
Yokel's picture

Thank Gord it was explained what the fish were about!

Yokel
Activity Score 604
Art Director
berenice81's picture

complejo para el espectador

berenice81
Activity Score 136
Copywriter
sloppy4's picture

c'mon...42 below did this already and you know it. it won an assful of awards.

http://www.clioawards.com/winners/index.cfm?medium_id=2&award_id=1&sea...

sloppy4
Activity Score 1492
Raino's picture

so fresh.. McD used to have crazy food shots!

Raino
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