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McLights - Lamps

Campaign
Agency Network: 
Published/Aired: 
September 2018
McDonald's: McLights - Lamps

Description

Following the modern and minimalist aesthetics of McDonald's communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.

Print advertisement created by Leo Burnett, Ecuador for McDonald's, within the category: Food.

Caption

Automac all night open

Advertising Agency: Publicis One / Leo Burnett Ecuador
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno
Creative Director / Art Director: Diego Melo
Creative Director / Copywriter: Pablo Naval
Account Director: Moises Acosta
Executive Planning Director: Gabriela Pérez
General Manager: Cesar Bettencourt
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kleenex's picture

Forced x3

kleenex
Activity Score 56173
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theoliver's picture

forced.

theoliver
Activity Score 79
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thelkdesign's picture

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thelkdesign
Activity Score 1132
Art Director at McCann
kleenex's picture

Forced x3

kleenex
Activity Score 56161
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gmorrisbrand33's picture

This has to be a rough comp or something right?

gmorrisbrand33
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