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Matthew

Campaign
Agency Network: 
Published/Aired: 
November 2013

Description

Print advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Caption

Have your kid's birthday party at McDonald's.

Advertising Agency: DDB, South Africa
Creative Directors: Liam Wielopolski, Grant Jacobsen
Copywriter: Matthew Berge
Art Director: Hital Pandya
Photographer / Illustrator: Carioca
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faissalo's picture

The kids face is too weird

faissalo
Activity Score 728
Art Director |

Nice init

chidi's picture

Isn't that the idea? ; hence, let MacDonald handle it

chidi
Activity Score 176
lexain's picture

@faissalo it's meant to be a match stick in human form

lexain
Activity Score 58
Art Director
faissalo's picture

I know what it's meant to be. I completely get it. But I said 'THE KIDS FACE IS TOOO WEIRD'. All we need to know is that the kid is like fire to wood. But the face is too dark and mysterious which makes it less amusing and looks like it's trying to add something. But it doesn't because all we need is a simple raw ignorant dumb kid face made of fire. That's why the rock kid works better. Because he clearly looks like simple ignorant dumb little monster kid. Not a deep mysterious villain. Get it now? @lexain

faissalo
Activity Score 728
Art Director |

Nice init

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