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Agency Network: 
Published/Aired: 
March 2008
McDonald's:  Lights
McDonald's Print Ad -  Lights

Description

Print advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge
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Wordnerd's picture

Yeah right. who's going to recognize this without the title

Wordnerd
Activity Score 6692
Copywriter
man thurd's picture

Done 10,000 times oldready.

man thurd
Activity Score 76
Singapore
sumsum's picture

maybe showing just the lights on the street would have been better

sumsum
Activity Score 613
copywriter
NomadDCLXVI's picture

I got it only when I red the name - so ...
agree to Wordnerd - it works lousy without a name.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

kurtberengeiger's picture

I'm lovin' this.

kurtberengeiger
Activity Score 7329
Copywriter
sonucoues2002's picture

me 2 me 2 :)

sonucoues2002
Activity Score 804
visualizer
ZaboZaboZabo's picture

No one will get it except people from advertising.

ZaboZaboZabo
Activity Score 593
Art Director
jazarah's picture

i didn't see it before, maybe it's over used, but it's nice, I like it

jazarah
Activity Score 1262
dannyvall's picture

DONE DONE DONE DONE DONE

dannyvall
Activity Score 78
Creative Director
Have Heart's picture

Smart, but too subtle.

Have Heart
Activity Score 922
Art Director
ErnestBurden's picture

Very nice.

And why shouldn't you have to read the copy...if you didn't then it wouldn't need to be there.

ErnestBurden
Activity Score 2
Creative Intelligence/CD
mpindy's picture

Never in a million years would I have seen the golden arches. And the ad looks rather creepy for a McDonald's spot. Not lovin' it.

mpindy
Activity Score 165
Graphic Designer
shana's picture

Oo ow. Because of your post, i actually get what its saying. I'm slow :(

shana
Activity Score 12
Web Designer/Developer at Allis-Chalmers |

~~~
Shana

everartz's picture

let me ask this question: what value does this ad add to the brand? its a nice twist maybe.. but too subtle and wont have the residual impact in people's heads...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

adamrich's picture

i'm getting fed up with adverts for advertising people, if some of us lot aren't getting it joe public never will. make ad's for the target audience, not us.

adamrich
Activity Score 48
BJL Manchester
Delfondo's picture

Ya lo realizo argentina!!! hace como 9 años.

Delfondo
Activity Score 86
borifasio's picture

Good idea, but where's the brand?

borifasio
Activity Score 24
Graphic Designer
rebelscum's picture

Got it in about 3 seconds. Perfect with just that headline. If it were actually running, throwing an "IM LVN IT" on the licence plate would prolly drive it home.

They say "done done done", but I've never seen it. I guess I need to read my CAs more.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

A.G. Pennypacker's picture

You gotta be kidding me. Waaay to subtle. And ugly.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
bertie's picture

3/10

bertie
Activity Score 54
Ad_Man's picture

made me think: tarantino's death proof meets super size me. i think i wouldn't have gotten this without the title.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

jumpp21's picture

jumpp21
would have been better if background wasn't so rural. Maybe the back of an employee head sticking out of side looking towards car.

jumpp21
Activity Score 26
leo burnett |

jumpp21

stephenakiogbe's picture

i wouldnt have known this is McDonald's. had the car been darkened and we see more of the light and the reflection more like traced out from the logo. it looks like a teaser without the logo

stephenakiogbe
Activity Score 12
Advertising
Garg0yle's picture

Needs the Mc Logo. And it would be good.

When will you 'ad guys' learn that the 'T.G.' for 90% of the ads put up here is the award jury... and not the TG of the product itself.

Keeping that in mind it is smart and works with a logo. Without a logo, and if you don't have a descriptor line, it is just a car with lights on.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

nitin456's picture

very nice

nitin456
Activity Score 133
Art Director at Advertising Agency
nohany's picture

good & new idea but i recocnized it after i read the name

nohany
Activity Score 8
Graphic Designer at the high inistitute of applied arts
surebud's picture

Would have been more apparent if the outline had been photo shopped betta

surebud
Activity Score 19
Riddoch Communications
bslayout's picture

hmmm..
good one

but u should mention the title.

bslayout
Activity Score 39
trainee in Leo Burnett |

a_vision_z

KDadá's picture

I knew it was McDonalds bcuz i read the site description!...Is cool but ppl´d get it better with at least the "im lovin' it" somewhere in this one!

KDadá
Activity Score 106
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