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Light fries

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

McDonald’s wants to drive traffic to its McDrives, as well as celebrate their iconic products. The billboards depict an imagined long exposure shot, where the lights of cars on the road together make up the icon of a burger and a pack of fries. The billboards are placed near McDrives.

Print advertisement created by DDB, Hungary for McDonald's, within the category: Food.

Advertising Agency: DDB, Budapest, Hungary
Illustration / Photography: Gravy Inc
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