Happy Moving Day - Ice Cream

Agency Network: 
July 2018
McDonald's: Happy Moving Day - Ice Cream


In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.

We decided to use colored boxes to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.

Print advertisement created by Cossette, Canada for McDonald's, within the category: Food.


Happy Moving Day

Advertising Agency: Cossette, Montreal, Canada
Creative Directors: Anne-Claude Chénier, Barbara Jacques, Patrick Michaud
Art Director: Alexandre Jutras
Copywriter: Patrick Michaud
Photographer / Retoucher: René Lachapelle
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