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Ghost

Campaign
Agency Network: 
Published/Aired: 
August 2010
McDonald's:  Ghost

Description

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Caption

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
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flocoq's picture
flocoq
Activity Score 1426
Copywriter at Freelance
Colish's picture

"Even if you're going to kill an innocent girl, come eat at Mc Donnald's." That's it?

Colish
Activity Score 146
Creative Director
picopalqlea's picture

I really dont like the logo in green. It just wont work. Its like changing COCA-COLA in to purple, GOOD YEAR into pink, IBM into red, lLUCKY STIRKE into yellow, CAMEL into a poodle..............

picopalqlea
Activity Score 999
Guest's picture

Nope. Logo is green for a while now and it works very well...it follows the french MC DO strategy to communicate on a better quality food, healthier, greener...
Red communicates Hurry/roughness/classless/mass food, green something more peaceful, respectful, timeless, classy...for example, some Mc Do has a "stylish boulangerie space" now where you can eat a croissant, an éclair or a macaron with your coffee.

Green logo is a very smart move and apparently people are more ready for the change that you are.

Guest
picopalqlea's picture

still not convinced.

picopalqlea
Activity Score 999
Guest's picture

FLOCOQ Please post your WORK

Guest
flocoq's picture

Dude, it is is not because I do not post anything that I can not judge a copy.

http://www.joelapompe.net/2010/08/24/scream-burgerking-mcdonalds/

flocoq
Activity Score 1426
Copywriter at Freelance
krautland's picture

bugger off, anonymous guest. this ad sucks.

krautland
Activity Score 3214
Art Director at erm... no calls please.
wert's picture

Rip off!!!! Kurt Kobain did it first!!!!

wert
Activity Score 77
Work
Guest's picture

hahahahaha LOL, it's always the same around thie site, "it's been done"...

Guest
Roger Keynes's picture

But not nearly as much as 'Guest'. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

you die when you eat at mcdonald's?

Guest
keithstoeckeler's picture

Looks like it was done in Microsoft paint. The headline on white block is bothering me.

keithstoeckeler
Activity Score 425
Pedestrian's picture

What's the message here? That McDonald's accepts all kinds of people? Who cares?

Pedestrian
Activity Score 492
Roger Keynes's picture

August campaign, Ivan?
Or are we being topical? (i.e. Toyota Grim Reaper) :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

DBB's picture

done !

DBB
Activity Score 1216
Dzsoi's picture

'Open late' and 'come as you are'? Same? Men, you stop thinking really fast!

P.S.: looking at the girl behind... I guess murders are not only home delivery from now on!

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

It´s incredible they didn´t realized that you can read the ad as if you die after eating at McDonalds.

Guest
ashkillroy's picture

Come as you are theme is pretty nice, and would work for Cyndrella. But when they put this Scream theme in it, it just ruins the whole idea, because it's been done already, and unfortunately by their most important competitor. Phews.

ashkillroy
Activity Score 10
Copywriter at Copywriter @Tribal DDB İstanbul
morse's picture

I don't really get this one. Why would death care about dress code?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

i like it anyway, for the wink. And this is a comedy movie so no matter the blondy gona be killed. And you still take it as a disguise (Halloween is coming soon^^)

>For the logo, it's like this in France for about 3 or 4 years or even more ?
this is more ecologist...and less agressive mate...

>for the "come as you are" this is the slogan of a huge campaign started a few months ago (TV adds)

Guest
Guest's picture

Using the Scream guy has been done by Burger King, yes. But the concept is different. It's saying that it's accepting people regardless of who they are (a serial killer.... or Cinderella even after midnight when she's no longer a princess).

I wish before people cry "Done!" they'd actually consider whether or not it's the same *idea*... even if it's a similar execution in the same category. That being said, considering BK's Scream ad, it probably wasn't wise to do that type of execution even if the idea's different.

Guest
Guest's picture

not an interesting one

Guest
Guest's picture

Colish tussi great ho

Guest
byzade's picture

very funny

byzade
Activity Score 129
Hiperion's picture

Poor campaign...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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