Agency Network: 
November 2011
McDonald's:  Fish bowl
McDonald's Print Ad -  Fish bowl


Print advertisement created by Leo Burnett, Saudi Arabia for McDonald's, within the category: Food.



Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Creative Directors: Flavio Zanni, Mohammed Bahmishan
Senior Art Director: Thierry Chehab
Photographer / Retoucher: Leap Studios
Account Director: Thamer Farsi
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TommyFChan's picture

The visual is interesting, but I challenge the message. It says to me that McDonald's serves
Gold Fish sandwiches. That is not appetizing at all. Nice try... I applaud for the visual design.

Activity Score 3
Art Director
kleenex's picture

I fully agree with you.

I do not see how this is supposed to sell the sandwich...

Activity Score 58377
Web Designer/Developer
vidya.shankaran's picture

Agree with you tommy, the concept of fresh comes through fine but the selling point of burger (just bland as water??) is left far behind along with the dubious message of selling gold fish sandwiches,,,

Activity Score 724
andylefty's picture

It made me snigger. Quite funny.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
restless44's picture

2 creative directors and they came up with this :)!! OH GOD
this is much too literal!! and not appetizing at all!! i wonder how the client approved this!

Activity Score 32
Creative Director at Italy
CuriousPencil's picture

Misleading, at best,

Activity Score 4225
astor75's picture

Simple and nice

Activity Score 3
anson wong's picture

kids would not wanna go for another fillet o fish after this ad

anson wong
Activity Score 123
Art Director at Lins Advertising & Marketing Sdn Bhd |


god is good but will he listen

Lara Mulady's picture

As weird as this is, I like it a lot. Damien Hirst/Marco Evaristti-esque, and attention getting.

Lara Mulady
Activity Score 15
Copywriter at Designit
Kutberk's picture

Are they selling goldfish burgers ?

Activity Score 55
Creative Director at
mr.x's picture


Activity Score 998
Forsbergs Skola
djspiralz's picture


Activity Score 491
dbson's picture

Reminds me of this illustration:

Activity Score 29
Copywriter at Goodby Silverstein & Partners
hoozn's picture

Poor goldfish. The bowl is waaay too small for the fish's size.

Greenpeace is calling.

Activity Score 355
Vienna |

who cares? ima play some tunes instead

jponino's picture

interesting, could have been more worked, the weird thing to me visually is the cheese, without it, it could have been nicer to sight

Activity Score 601
Copywriter at ISCOM, copywriter and art director
kurtomaniac's picture

appreciate the art :)

Activity Score 18
charithco's picture

nice visuals and not happy with the typo..

Activity Score 275
Art Director at Wunderman Doha |


tazyboy's picture

i love the art direction but agreed that the goldfish and there is NO appetizing and dont think that client approved it. Because since i know McDonalds they would never ever let go out something like this mainly because they always trust and believe in the appetizing strategy which works 100% fine. And I personally feel that there is no need to show fish because HL says and I know you must know that in adv.. there is saying"don't show what you say and vice versa" but sometimes its fine to do it:-)

Activity Score 777
Art Director
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