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Fast food

Agency Network: 
Published/Aired: 
August 2008
McDonald's:  Fast food
McDonald's Print Ad -  Fast food

Description

Print advertisement created by TBWA, Israel for McDonald's, within the category: Food.

Advertising Agency: TBWA\ Yehoshua, Tel Aviv, Israel
Creative Director: Edo Kariv
Art Director: Ziv Almog
Copywriter: Amit Stoler
Other additional credits: Time Web Site
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brain123's picture

I'm not lovin' it.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
moonunit's picture

Johnson's record was at 200m, not 100m.

moonunit
Activity Score 125
Copywriter
jomo's picture

Hey moonunit, Bolt broke both records. Just thought you should know.

jomo
Activity Score 62
ART DIRECTOR
moonunit's picture

I know, but the "Article" talks about the nuggets he ate on the day of the 100m run, not the 200m run.

moonunit
Activity Score 125
Copywriter
clairec's picture

This is purile. How McDonalds can associate its food with the 100m sprint record breaker as if its nutritional value made the difference is utterly outrageous. Sigh. This has got to be a joke. Please tell me this didn't actually run... No pun intended!

clairec
Activity Score 256
dico's picture

anybody seen the designer?

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Don Draper's picture

McDonald's is right to jump all over this. Remember, Mickey D's is all about grabbing your kids and grabbing them early. And if you don't think little kids aren't out there running around eating McNuggets pretending to be Usain Bolt, then you don't know the power of marketing to kids. Problem here is that the message and the media is misplaced. McDonald's needs to get Mr. Bolt in some TV spots in a hurry. (pun intended)

Don

"It's Toasted!"

Don Draper
Activity Score 144
Creative Director
sparky's picture

do you really think consumers will believe that it takes nuggets to get you to the olympics?

this is treating the consumer like an idiot. this is nothing more than brand association.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Don Draper's picture

Sparky, welcome to the wonderfully idiotic world of advertising. This is why a headline like "It's Toasted" actually sells.

Don Draper
Activity Score 144
Creative Director
petek's picture

what the ad says is: chicken used for mc nuggets are loaded with anabolica and other illegal dope :-)

petek
Activity Score 1894
Creative Director
khalsain's picture

Hey people, this is advertising!Mc Donald's has the right to gloat if this is true!100 mts/200 mts...don't get so literal!Do you think the regular consumer even cares to go into these details

khalsain
Activity Score 264
ad agency
sleeping in my party dress's picture

Yeah, if Mickey D's is going to lie about its product, why not lie about the race stats?

And I honestly do hope that people are smart enough to recognize how ludicrous this is, but I doubt it these days.

sleeping in my ...
Activity Score 2
Story Worldwide/postadvertising.com |

www.postadvertising.com

slip's picture

I'm hating it. Mc Donalds are a huge brand. Pay someone more for better ideas.

slip
Activity Score 919
designer |

SJB

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