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brain123's picture

I'm not lovin' it.

Activity Score 830
Creative Director at Crea DRAFTFCB
moonunit's picture

Johnson's record was at 200m, not 100m.

Activity Score 125
jomo's picture

Hey moonunit, Bolt broke both records. Just thought you should know.

Activity Score 62
moonunit's picture

I know, but the "Article" talks about the nuggets he ate on the day of the 100m run, not the 200m run.

Activity Score 125
clairec's picture

This is purile. How McDonalds can associate its food with the 100m sprint record breaker as if its nutritional value made the difference is utterly outrageous. Sigh. This has got to be a joke. Please tell me this didn't actually run... No pun intended!

Activity Score 256
dico's picture

anybody seen the designer?

Activity Score 332
Establecimiento Las Marias - Graphic designer |


Don Draper's picture

McDonald's is right to jump all over this. Remember, Mickey D's is all about grabbing your kids and grabbing them early. And if you don't think little kids aren't out there running around eating McNuggets pretending to be Usain Bolt, then you don't know the power of marketing to kids. Problem here is that the message and the media is misplaced. McDonald's needs to get Mr. Bolt in some TV spots in a hurry. (pun intended)


"It's Toasted!"

Don Draper
Activity Score 144
Creative Director
sparky's picture

do you really think consumers will believe that it takes nuggets to get you to the olympics?

this is treating the consumer like an idiot. this is nothing more than brand association.

Activity Score 454
Copywriter at M&C Saatchi
Don Draper's picture

Sparky, welcome to the wonderfully idiotic world of advertising. This is why a headline like "It's Toasted" actually sells.

Don Draper
Activity Score 144
Creative Director
petek's picture

what the ad says is: chicken used for mc nuggets are loaded with anabolica and other illegal dope :-)

Activity Score 1894
Creative Director
khalsain's picture

Hey people, this is advertising!Mc Donald's has the right to gloat if this is true!100 mts/200 mts...don't get so literal!Do you think the regular consumer even cares to go into these details

Activity Score 262
ad agency
sleeping in my party dress's picture

Yeah, if Mickey D's is going to lie about its product, why not lie about the race stats?

And I honestly do hope that people are smart enough to recognize how ludicrous this is, but I doubt it these days.

sleeping in my ...
Activity Score 2
Story Worldwide/postadvertising.com |


slip's picture

I'm hating it. Mc Donalds are a huge brand. Pay someone more for better ideas.

Activity Score 913
designer |


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