Advertisement

Fail

Campaign
Agency Network: 
Published/Aired: 
July 2009
McDonald's:  Fail
McDonald's Print Ad -  Fail

Also From This Campaign 2

Description

This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher
Log in to post comments
wild_fire's picture

huh?

wild_fire
Activity Score 91
ivan's picture

I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

I should've done this from the beginning.

ivan
Activity Score 12
Creative Director at Ads of the World
DarkSide's picture

The only thing that makes sense in this ad, is the fact that it has the word "FAIL" on it...

DarkSide
Activity Score 1066
Other
Dev Kumar's picture

Yep...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
spongeheart's picture

what the.....

spongeheart
Activity Score 264
Guest's picture

Somebody please explaainn.....

Guest
Guest's picture

fail is right...

Guest
tirthomitro's picture

yea i am with devkumar - WAT THE F#$%!???

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Could some one please explain this?

Guest
alexander_bickov's picture

Fail idea :)

alexander_bickov
Activity Score 3281
Guest's picture

not understand, you fail...

Guest
Guest's picture

right now it is time for exam results accross Europe, guess it means that rather you passed your exam or not you're welcome to McD's....

Guest
Guest's picture

I can only guess, but.. I think we can see here French X-factor?

Guest
indrek's picture

I can only guess, but I think it is French X-Factor? Becoming a celebrity is "come fast, go fast". And so is a fast food.

indrek
Activity Score 163
creativegodown's picture

Stupid idea. There was a wonderful idea for the same brand a few days back. Refer that you stupids.

creativegodown
Activity Score 252
just write's picture

woe amazingly crappppyyyyyyyyy...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Non je ne comprends pas lol

Guest
Guest's picture

so bad!

Guest
Guest's picture

it's.......uh......ambient....I guess.....

Guest
Guest's picture

This is not communication, as it communicates nothing. Communication Fail.

Guest
Guest's picture

who cares about EURO RSCG ANYWAYS? Such a crappy agency...

Guest
Guest's picture

disaster, it's not even ambient, it sucks

Guest
Grace Bastien's picture

If I had to go and work at McD, I'd be crying too.
I'm assuming this is for recruitment?

BAD.

Grace Bastien
Guest's picture

oh my god...the worlds bad idea.

Guest
Guest's picture

Maybe you can refer back Mcdonald ad, in their ad have deeply concept. Your ad creative, but no commucation. The concept maybe use wrong way. sorry about it. its too bad ad. I respect you.

Guest
Guest's picture

ok

Guest
Guest's picture

dont output it. so lousy...fucking mama ass...

Guest
dreamer_'s picture

no me gusta.. creo que el concepto que se quiere comunicar no es claro

dreamer_
Activity Score 161
Art Director at UADE
Guest's picture

em... I dont understand no comprendo other words, WTF?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement