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Darth Vader

Campaign
Agency Network: 
Published/Aired: 
May 2014
McDonald's:  Darth Vader

Description

Print advertisement created by DDB, Australia for McDonald's, within the category: Food.

Caption

Know the ingredients, know the legend.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Cameron Hoelter, Steve Jackson
Designer: Ramon Rodriguez
Senior Account Director: Nicole Taylor
Senior Account Manager: Lisa Little
Deputy Executive Creative Director: Cameron Hoelter
Head Of Design: Ramon Rodriguez
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Highest Rated

Borgonovo Publicidad's picture

No logo?

Borgonovo Publicidad
Activity Score 141
GrumpyArtDirector's picture

I have my doubts wether this are real or not, but if they are... awesome campaign.

GrumpyArtDirector
Activity Score 858
Art Director
Zarathustra's picture

I like the campaign, I like the idea specifically for this one and one other, but the art? It's just lacking. It doesn't look minimalist or simple, it looks basic. Not ideal

Zarathustra
Activity Score 80

Thus spoke

kleenex's picture

not a bad concept

kleenex
Activity Score 58721
Web Designer/Developer
Marcao's picture

Different, but it doesn't sell the product, especially when the QSR industry is all about appetite-whetting visuals.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Borgonovo Publicidad's picture

No logo?

Borgonovo Publicidad
Activity Score 141
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