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Come as you are, King Kong

Campaign
Agency Network: 
Published/Aired: 
February 2010
Like
29
Views
15167
McDonald's:  Come as you are, King Kong

Description

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Caption

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon
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jamesrothenburg's picture

Hmmm, that broken glass at the bottom is really bad. Way too large.

jamesrothenburg
Activity Score 554
Art Director
Marlus Lau's picture

yup!

what's the concept? I don't get it!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
LeroyChristian's picture

i thought i was the only one

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Wordnerd's picture

horrible

Wordnerd
Activity Score 6692
Copywriter
silvi's picture

What´s the idea behind this campaign? Somebody?

silvi
Activity Score 4172
Copywriter
mark3r's picture

I hate this so much! Specially the idiotic idea of switching to a green background... wtf??? This is not McDonald's. Great concept btw..... NOT! It makes me sick!!! I feel like a yellow logo for a FOOD RESTAURANT over HUNTER GREEN...

mark3r
Activity Score 1949
Art Director at Scout
xcreativity's picture

don't like the art direction

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Tommy G.'s picture

The broken glass is sized too large.

Funny average ad

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
monsieurange's picture

Muy poca comida para king kong? jaja

monsieurange
Activity Score 520
Creative Director
everartz's picture

this version is so different than darth vader's .. there is some action here mean while it was so lame in that one..but it still doesnt mean that the concept is that powerful

everartz
Activity Score 7613
Art Director |

| everartz |

bricard's picture

I actually enjoy the concept a bit, but that broken glass on the bottom is pretty horrible. How can you have such an intense King Kong hand and then be so careless with the look of that glass...ruins it for me.

bricard
Activity Score 189
CABAZORRO's picture

NOOOOOOOOOOOOO... WHYYYYYYYY.......????

CABAZORRO
Activity Score 366
graphic
Direstion's picture

Common, it's better to have giant ape rather than giant plastic food hanging around the city.

Direstion
Activity Score 115
Planner at PZL advertising agency
thedesignaddict's picture

The glass looks really, really terrible. Not a strong concept either.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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