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Stigset's picture

Exellent :)

Stigset
Activity Score 1454
Art Director
Blessilda Mok's picture

Why didn't I think of this?!! Darn. Brilliant! Congratulations to the team.

Blessilda Mok
Activity Score 117
Client Servicing
bartwhite's picture

nice!

bartwhite
Activity Score 80
Art Director
Ad Junkie At Large's picture

uhg amazing! damn it haha

Ad Junkie At Large
Activity Score 554
Art Director
LeeHarvey's picture

....

LeeHarvey
Activity Score 3045
Creative Director
mapliopl's picture

either this ad is oooold or has been done before. it's alright...

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
andrej dwin's picture

I've seen something similar a few years ago. (black people in yoga-style poses looking like a coffee grain).
but still this one rocks!

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

stateoftheart's picture

i would have never known it was a coffee bean without the title, it looked more like an old crusty burger to me

stateoftheart
Activity Score 181
Copywriter
Guest's picture

i didn't know it was a coffee bean until i read someone's comment. looks like potatoes and sausage.

Guest
Jet Propulsion Lab's picture

I got the coffee bean right away. But now that you brought up the baked potatoes and sausage, that's ALL I SEE!!! :D

Jet Propulsion Lab
Activity Score 10679
Copywriter
escapetrain's picture

Obviously spoof ad! There is noway Mac Donalds accepted this kind of creative...

escapetrain
Activity Score 9
Creative Director
ivan's picture

I worked for McD and they would. They always want the subject big. And, this IS big.

ivan
Activity Score 12
Creative Director at Ads of the World
Fridgerator's picture

Thats the whole point of the ad.. its supposed to look like a burger, but its a coffee bean. The click comes when a person reads the line, "McCafe". Nice observation, but it still doesn't tell me why mcdonalds coffee is better. Only tells me that it could taste like their burgers.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

robotandspark's picture

ah very clever..... i love the way that creatives are making things look like other things.

robotandspark
Activity Score 22
Art Director at expression |

woooooooo...... an ad with no words!

Hazem El Saadani's picture

Brilliant!

Hazem El Saadani
Activity Score 6
Other
Barkach's picture

Either look like the uglier coffee bean in the world, or the creppiest burger of all.

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Ed Mintone's picture

Mc smart

Ed Mintone
Activity Score 585
Other
Guest's picture

I don't want to dampen things. I think this is really smart. Very clever indeed. But the first thing in my head is "Ew! Gross burger!.... oh, coffee. cute." but to the consumer-mind part of me, I'm still left with the lingering burger thought... just a counter example, and probably not a very popular one :)

Guest
tjb1970's picture

i like this is ad if the sole purpose is to say mcdonald's now has coffee. because that's all i get from it. doesn't say anything about the quality, but maybe it doesn't need to.

tjb1970
Activity Score 492
Creative Director
candy girl's picture

To those who has negative comments on this ad. You are either a freelancer begging for a job or in a shitty agency about to get fired soon. Kudos to the team who did this. Nice idea.

candy girl
raw's picture

nice ad...good concept..but they should have worked on the bean more to look more realistic..but its ok the idea is there.

raw
kurtberengeiger's picture

Congrats are in order.

kurtberengeiger
Activity Score 7330
Copywriter
Dipu's picture

Nice AD

Dipu
Activity Score 32
Art Director at art director
Guest's picture

that's why i would never go to a mccafé. i worry that my coffee could taste like all the other crap food they're selling.
may work for all the stupid mcd followers

Guest
Guest's picture

credits:

sebastian h. and stefan e. from heye and partner, germany (ddb) are the fathers of this ad.

unfortunately it didn´t won a lion... but mcDonalds liked it and that is what counts.

Guest
ivan's picture

Thanks!

ivan
Activity Score 12
Creative Director at Ads of the World
jossierra's picture

Simply great!

jossierra
Activity Score 68
Creative Director
Pombooie's picture

Wunderbar!

Pombooie
Activity Score 407
Toni's picture

Not apeticing at all.

Toni
Activity Score 106
Art Director at Art director
oshe's picture

graphics associations, again, again, again, again, again X 20000000000

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

oshe's picture

graphics associations, again, again, again, again, again X 20000000000

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Guest11's picture

come show us some of your magnificent work

Guest11
ihaveacomment's picture

I think these look disgusting, it just looks like a rotton big mac, why is that appealing. I thought it was an anti mcdonalds ad for a while.

ihaveacomment
Activity Score 18
Julien's picture

Excellent

Julien
gracey's picture

nice concept

gracey
Activity Score 100
Other
Guest111's picture

concept? this is just a graphic association

Guest111
johnromero's picture

To some people it really have sexual connotations..
But.. LOL is McDonald..

johnromero
Activity Score 114
Art Director at http://www.etorrespublicidad.com/ |

No hay tiempo to lose!

odd1's picture

clap clap clap.

odd1
Guest's picture

I just had a McCafe Mocha, worst decision ever! Tastes like crap! Will never buy again.

Guest
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