Cinema

Campaign
Agency Network: 
Published/Aired: 
March 2009
McDonald's:  Cinema

Description

Print advertisement created by DDB, South Africa for McDonald's, within the category: Food.

Caption

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen
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Guest's picture

spider is logic... rollercoaster too.. but not this one. Its a kids movie. You should show a porn or horror movie?

Guest
Sazarret's picture

You really didn't get the campaign, do you?

Sazarret
Activity Score 130
McCann Erickson Bolivia
Guest's picture

If I have a soap, I'll scrub your mind.

Guest
Guest's picture

son cosas que a los niños se les antoja, pero a los adultos no tanto.
En ese caso, un adulto invitando al niño a Mcdonalds, puede hacer q se le olvide el antojo del niño.
Mas claro, ni el agua.
araña y este son los mejores.

Guest
Guest's picture

do u speak in English?

Guest
Guest's picture

do u speak spanish?

Guest
Waqqas's picture

Tumhein Urdu to aati hi ho gi? Nahin? Phir to mein zaroor tum sey Urdu mein baat keroon ga!

Waqqas
Activity Score 42
Paris
Guest's picture

this one is even better for me.

great ad

Guest
Guest's picture

super cool campaign! gotta love clive's shots and no,i'm not at ddb, sa

Guest
StPepper23's picture

why a horror movie? The father doesn't like the movie so he goes to MCDonalds instead. I like the campaign very much!

StPepper23
Activity Score 269
Copywriter
Guest's picture

Very nice!

Guest
Ivancette's picture

Great concept, insighfull, clever, I really like it good job dude!

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

LuckyLV's picture

I guess the dad isn't into fuzzie wuzzies. Other than that it has a good concept.

LuckyLV
Activity Score 23
Graphic Designer/Illustrator |

lsupralv

Yeayea's picture

bad art direction

Yeayea
Jet Propulsion Lab's picture

To me, this is the best ad in the whole campaign. I can almost hear the dad saying "Hey buddy, I've got a better idea. How 'bout if we go to..."

One VERY minor detail. Whatever he's holding in his other hand is kind of distracting. Not from the concept. But it just does not need to be there at all. Other than that, I love it.

Jet Propulsion Lab
Activity Score 10679
Copywriter
warreno's picture

Like with the roller coaster one, choosing not to engage in an activity with a child doesn't seem like such a good idea. And bribing with food -- particularly fast food -- may not be the best plan either.

Just go to the movie with your kid. Or rent a good DVD instead.

warreno
Activity Score 222
Aphex's picture

jajaja ... Madagascar?
-----------------------

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

yes, the body language makes what he has in the right hand look like a gun at first glance. An empty hand would have been much better.

Guest
vikram8857b's picture

I'm loving it!!!!!!!

vikram8857b
Activity Score 94
Collateral |

Vikram

adsadsads's picture

funny.

adsadsads
Activity Score 130
sunjayv's picture

it's good ..and that 'make a deal' poking finger is great!..conflict of temptations!

sunjayv
Activity Score 76
freelance graphic artist
ivan's picture

I can so relate to this!

ivan
Creative Director at Ads of the World
Guest's picture

Never seen this in print. Where did it run?

Guest
Guest's picture

I prefer this one

Guest
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