Advertisement

Christmas

Campaign
Agency Network: 
Published/Aired: 
December 2008
McDonald's:  Christmas

Description

Print advertisement created by DDB, Finland for McDonald's, within the category: Food.

Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator / Photographer: Pinata
Log in to post comments
Guest's picture

am I missing something here?

Guest
kurtberengeiger's picture

Nice work. I'm envious.

kurtberengeiger
Activity Score 7329
Copywriter
®'s picture

i missed it too... what is it supposed to be?

®
Activity Score 131
Art Director
zmekyus's picture

i guess its X mass candles or some like that...whatever it is its soooo mcdonalds...dont like it that much

zmekyus
Activity Score 120
Duckman's picture

As far as I know, thers no such thing as xmass candles. And I reaaaaaaly dont know what is this, McDonalds.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

brandaid's picture

first impression was bday candles, nothing christmas related to me at all.

brandaid
Activity Score 2
Independent
Guest's picture

Im lovin' what??! That's the only line on the print and you expect to get it with your visual that doesn't look like anything... don't get it.

Guest
Guest's picture

these look more like Hannukah Candles actually...

Guest
Guest's picture

Or it's a Menorah, and it's not Christmas but Hannukah,
or i don't get it either, sorry...

Guest
savepoetry's picture

Nice work, for the new opening of a shop near Milan's Duomo...

savepoetry
Activity Score 13
Art Director
LeeHarvey's picture
LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Why because it smacks you over the head with the message? I think an ad works a bit better when you have to work for it, especially when they aren't trying to be funny.

Guest
Guest's picture

Oh yeah, like when I'm in my car doing 20 miles an hour and I've got about a second and a half to get the message! Get real moron.

Guest
Guest's picture

Where does it say this is a billboard? Quit driving 20 on the expressway reading all the billboards gramps!

Guest
Guest's picture

lol!

Guest
Guest's picture

Jews don't eat in a Macdonald it's not Kosher.

and on a Menorah there are 9 candles.....

Guest
mikelite's picture

there are plenty of kosher mcdonald's around the world. especially in Israel. It's still gross.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Guest's picture

Visual looks really nice, but it's the most stupid idea i've seen for a while.

Guest
Guest's picture

This could be a nice ad for "Miss World elections" if McDonald's was a sponsor :-)

Guest
fs's picture

7 Candles on a Menorah, 9 on a Khanukiah.

fs
Activity Score 40
Creative Director
Dale's picture

It's entirely possible that there is a cultural significance to this. I'm not Finnish so I have no idea but perhaps they have candles like this as part of their Christmas celebration. Remember it's ads of the world and what works brilliantly in one location won't resonate elsewhere.

Not that I think this is a brilliant ad by any means. I'm just tired of guest commenters discounting something because they don't understand it when it's quite likely they aren't the target.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

It's supposed to resemble something like this:
http://www.123hjemmeside.dk/picture.aspx?id=14585845
Its a traditional Swedish christmas chandelier

Guest
mikelite's picture

thanks for the clarity, too bad its still really forced.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

pindaro's picture

looks like a tiara.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

izmild's picture

ordinary...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

luispiter's picture
luispiter
Activity Score 2756
comunication
JamesGang2's picture

Lego-fries.

JamesGang2
Activity Score 53
Ad Agency Amsterdam
Guest's picture
Guest
Guest's picture

so what?

Guest
mark3r's picture

The art is very appealing and it does resemble the Swedish Christmas candles. It works.

mark3r
Activity Score 1949
Art Director at Scout
teenie's picture

Has anyone coined the term "visual cliché"? If not, I'm trademarking it.

teenie
Activity Score 1894
Copywriter
Guest's picture

sorry people, you are talking sooooooooooooooooooo much... be positive plz :)

Guest
Guest's picture

It's Christian imagery - part of a Catholic service.
So it's quite a legitimate idea in a largely Catholic country, but honestly, does the world really need another MacD's french fry swapsie ad?

Guest
Guest's picture

I do not get it
just good art direction does not serve any purposes
is a waste of client money

Guest
Guest's picture

McDonald's fries are lame. BK rules!

This ad sucks. There's only so much you can do with fries, move on people.

Guest
Guest's picture

looks like a bedpost...be good ad for Mcd's 24hrs.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now