Big Mac - Packed in History - 2013

Campaign
Published/Aired: 
August 2018
McDonald's: Big Mac - Packed in History - 2013

Description

PACKED IN HISTORY
The 50 years of the Big Mac narrated with its packaging.

The Big Mac turns 50 years old. During this time, it has witnessed many changes, but it has always retained its original ingredients and original form. To commemorate its history, we made a tribute, rescuing all the packaging through the time for what happened to our classic.

Caption

Package inspired by the Big Mac of 2013.
50 years of changes. Only outside.

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Highest Rated

kleenex's picture

I like how simple the whole campaign is.

kleenex
Activity Score 57557
Web Designer/Developer
kleenex's picture

I like how simple the whole campaign is.

kleenex
Activity Score 57557
Web Designer/Developer
Haggiesm's picture

I don't like McDonalds and their corporate history is pretty dubious, but their campaign concepts and artwork are fantastic.

Haggiesm
Activity Score 105
@minas_mars's picture

I love these. Graphic gems.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

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