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Published/Aired: 
June 2012
McDonald's Print Ad -  Big

Description

Print advertisement created by Berghs School Of Communication, Sweden for McDonald's, within the category: Food.

Caption

Big 'n' Juicy 226g

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Highest Rated

lohlinshan78's picture

the depth of field is wrong... burger is sharp head is blur hair is sharp...

lohlinshan78
Activity Score 16
Photographer at Imagerom
ivanm16's picture

Nice try. Keep thinking.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
CommandZ's picture

Clearly student work. Not knowing what the gram to pound conversion was I looked it up. 226grams kg = 498.244 lb. Somehow that can't be right. A 498 lb. Big Mac?! Any metric experts care to weigh in? Sorry, no pun intended.

CommandZ
Activity Score 2509
Creative Director
tntpop's picture

226 grams = 8 ounces = 0.5 pounds

tntpop
Activity Score 3
gadgets's picture

eat big Mc to become BIG yourself...

gadgets
Activity Score 1063
Shawali's picture

The fact that this spec ad made it to the front page is a real head scratcher...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

lohlinshan78's picture

the depth of field is wrong... burger is sharp head is blur hair is sharp...

lohlinshan78
Activity Score 16
Photographer at Imagerom
feysal's picture

really clever and simple

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

kleenex's picture

This ad is horrible...

kleenex
Activity Score 52674
Web Designer/Developer
zebraxas's picture

misleading advertising

zebraxas
Activity Score 88
Copywriter
raynold's picture

NO

raynold
Activity Score 336
Editor
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