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Asterix

Campaign
Agency Network: 
Published/Aired: 
August 2010
Like
33
Views
13582
McDonald's:  Asterix

Description

The continuation of the McDonald’s “Come as you are” saga became the most talked about advertising campaign of the summer in France. With this campaign McDonald’s continues to pay homage to the diversity of their clients, this time with the help of a cast filled with magic and humour

Print advertisement created by Euro RSCG, France for McDonald's, within the category: Food.

Caption

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
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Highest Rated

Guest's picture

Beautiful art direction, but the idea gets lost.

Guest
Guest's picture

Beautifully illustrated and pays homage to a classic french comic, but no.

Guest
Guest's picture

Beautifully illustrated and pays homage to a classic french comic, but no.

Guest
reasonwhy's picture

Insult.
Asterix used to resist to invaders. Mc Donald's is one of them.

reasonwhy
Activity Score 147
Art Director
Dzsoi's picture

Good one! But moral issues has nothing to do with a light smile.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

no, no, no. already the fact that mcdonals' in france/europe is an outrage....then ruin/prostitute Asterix? insult!!!!!!!!!!

Guest
Guest's picture

Beautiful art direction, but the idea gets lost.

Guest
Guest's picture

In comic world, this ad is like selling french flag as toilet paper.

Guest
monsieurange's picture

This has nothing to do with the two previous

monsieurange
Activity Score 520
Creative Director
Roger Keynes's picture

That's why I like it.
Six! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

¡Mc Dowell's!

Guest
Guest's picture

then ideally even cacophonix should be in

Guest
morse's picture

Dunno if France will be happy about this. They are already paranoid about protecting their culture from global influence.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

makelogobigger's picture

as if they have some culture

makelogobigger
Activity Score 470
Copywriter
reasonwhy's picture

va te faire foutre, enculé ... are 5 words of language, and language belong to a culture :)

reasonwhy
Activity Score 147
Art Director
Guest's picture

Yes the french have no culture... except the cinema (they invented it) except the theatre ( Moliere... Racine...) except photography (they invent it)... except litterature ( not enough place here to talk about it) except art ( not place enough... but all the french museum are free on Sunday, go there stupid) ... waouh... sorry, i love the french culture
but maybe you don't know what culture is... ad-man...

Guest
AssassinX's picture

Very good illustration.

AssassinX
Activity Score 1327
Guest's picture

"faute de goût !"

Guest
Jerry Foster's picture

McDonald's really represent cultural diversity. One of their campaigns featured the line "I'm loving it" and it is translated to every language where McDonald's is present.

Jerry Foster
Activity Score 18
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