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Published/Aired: 
May 2018

Description

The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.

Print advertisement created by Rocket Yard, Estonia for McCafé, within the category: Food.

Caption

The Wake-Up Cup! McCafe

Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Typographer: Zied Belghith
Illustrator: Charlie Davis
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