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Pigeon

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by M&C Saatchi, United States for M&C Saatchi, within the category: Agency Self-Promo.

Caption

M&C Saatchi. Now in New York.

Advertising Agency: M&C Saatchi NY, USA
Creative Director: Pierre Lipton
Art Director: Pete Karras
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salil.sharma's picture

Saatchi team Please let me know what 's concept behind this ad ?
its looking good.

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

JKW's picture

Sometimes, "brutal simplicity" can only take you so far. Yes, there are pigeons, fire hydrants, baseball-players and coffeecups in New York. How does M&C Saatchi tie into that? And why the umbrella and the hat?

JKW
Activity Score 227
Art Director
kleenex's picture

so?!?!?????

kleenex
Activity Score 53172
Web Designer/Developer
Hanman's picture

It's the amalgamation of English and US culture but don't it's not overly clear or creative/relative for advertising really. It's particularly lost in this one

Hanman
Activity Score 4
Art Director
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