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Foreplay

Agency Network: 
Published/Aired: 
May 2008
Mbellish:  Foreplay
Mbellish Print Ad -  Foreplay

Description

Print advertisement created by Saatchi & Saatchi, India for Mbellish, within the category: House, Garden.

Caption

Puts you to sleep, instantly.

Advertising Agency: Saatchi & Saatchi, India
Creative Director: Suhas Parab
Art Director: Vihar Patkar
Copywriter: Thoppil Paul
Photographer: Hardeep Sachdev
Other additional credits: Vinayak Kurade
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Highest Rated

consolidated.db's picture

totally.

i also think it doesn't need a line if it were better executed, but for this one i think you do, just to explain it what's going on. looks very rehearsed.

one can imagine the photographer shouting "ok. right arm down. further. more. down furthe..wait to much. back up an inch..."

consolidated.db
Activity Score 545
Copywriter at Ad Land
justpassingby's picture

seen this as a tvc, doesnt work as print

justpassingby
Activity Score 1368
Other
jonybeta's picture

i kind of like it.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

FlyingDogs's picture

Nice one.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
republique's picture

doesn't need a line

republique
Activity Score 83
Republique Beirut
fractalrene's picture

The idea is good, but the scene needs better direction. The lightning, angle, establishment of the scene... you know? More show.

fractalrene
Activity Score 1504
Copywriter
consolidated.db's picture

totally.

i also think it doesn't need a line if it were better executed, but for this one i think you do, just to explain it what's going on. looks very rehearsed.

one can imagine the photographer shouting "ok. right arm down. further. more. down furthe..wait to much. back up an inch..."

consolidated.db
Activity Score 545
Copywriter at Ad Land
Saatchi Makak's picture

Err?

Saatchi Makak
Activity Score 246
Singapore
wildbore's picture

bullshit!

wildbore
Activity Score 749
Creative Director at - - -
siddharthmhatre's picture

sexy!!!!!!!!!!!!!!!!!!

siddharthmhatre
Activity Score 11
low linlas
RM's picture

I like it, I think it works in print, I looked at it and got it before I saw the product etc. But Yeah, I could imagine it working really well on tv.

Simple idea, and yes probably done before, but who cares!

RM
Activity Score 419
Copywriter
I-know-all's picture

Please See this Campaign - GNC2 (sleeping pills) from McCann-Erickson- Singapore.
idea is very similar.

and art direction is very very very poor.

I-know-all
Activity Score 53
raffle
funky_frogii's picture

i just love this ad............lovely....amazing......ha ha ha ha ha good.........i think if an condom is on the bed ( wrapper is not fully opened)............then i think it would have been good....just an opinion...........well i love this ad........great job.

love anything creative.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Malala's picture

ha ha...for sure hardworking people will buy.couples won't.
interesting ad.

Malala
Activity Score 295
Art Director |

Malalanayake

whitewhite's picture

Great concept.....i wont blame the execution much...Indian advertising isn't much evolved. If the they had exposed a bit more, they cudn't have published it. And in India an ad won't go without a headline. but really love teh concept.

whitewhite
Activity Score 251
Copywriter
FadZ's picture

Condom on the bed? how about the kamasutra, some lubricant and a whip as well? for god's sake man...
not only the shoot looks staged and rehearsed as mentioned, the whole concept looks staged, specifically for the intended market.. i mean i would say this started by someone saying "let's show some skin"

FadZ
Activity Score 27
tamra C2
priyanka_sabnis's picture

then why would couples buy it?

priyanka_sabnis
Activity Score 228
Copywriter at LOOKING FOR A JOB
JAGGY's picture

exactly. we won't buy it!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

getconnected2001's picture

Great Idea...... positions the product very well.
But it takes out the fun part of the bed.
Who would like to leave the game unfinished?
Anyways,liked the appeal it has.
Surely put it on my blog!!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
Saatchi Makak's picture

Nah

Saatchi Makak
Activity Score 246
Singapore
wonpro's picture

good

wonpro
Activity Score 2
Events
talegaonkar 's picture

Whats the use of a matresses that puts to to sleep instently. Man ! Nights are to enjoy.

talegaonkar
Guest's picture

nice

Guest
Guest's picture

Concept is good, but to me it feels more like an Jeans Ad than an Ad for Pillow.
from - shrihimanshu@gmail.com

Guest
Guest's picture

like a jeans Ad.

Guest
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