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panasit's picture

No one force themselves to stay up to do crossword or maze (they usually do it when they have insomnia), but a lot of people stay up to complete bucket load of work piling up on their desk.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Jet Propulsion Lab's picture

I see a LOT of books (student or otherwise) come in and go at where I work here in New York. Let's say you came in with this spec ad (or campaign) in your book and I told you that I'd seen too many of these. How would you defend your work?

If your answer was:

A) That you didn't realize the "idea" was so prevalent.
Then, I wouldn't hire you.

B) That you firmly believe the "idea" is fresh in your eyes.
Then, I wouldn't hire you.

C) That, out of hundreds of "ideas" you came up with, this execution you felt elevated the product/brand the best.
Then, I wouldn't hire you.

My advice:

Take out the whole campaign and work on something else or try looking at the product from a totally different angle and tell me something new about it...

Jet Propulsion Lab
Activity Score 10679
Copywriter
jobo's picture

I like this.

jobo
Activity Score 99
Argentina
Jet Propulsion Lab's picture

"this seems a bit old. It would have been good in 1996"

I borrowed your comment from somewhere else. Thought it was appropriate here...

Jet Propulsion Lab
Activity Score 10679
Copywriter
sp101's picture

No mazes anymore, pls!

sp101
Activity Score 137
advertising
hieveryone4's picture

Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done. Been done.

To death.

hieveryone4
gmint7's picture

:::J:::
can show the copied ad please?
is it redbull?

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

gmint7's picture

:::J:::

urgh.. what a cheater.

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

adaddiction's picture

Sorry my friend, the maze has been done to death. I would have to agree with Jet Propulsion Lab: take this out of your book. Keeping it might be harmful. Now, what really catches my attention is that your instructor at the Art Center hasn't give you a better direction. Is that an advertising course you are taking? The Art Center is really well known by its high standards in graphic design education but I am not sure if it's the best place for advertising classes.

adaddiction
Activity Score 38
Sweevil's picture

oops, nevermind

Sweevil
Activity Score 14
Art Director
gmint7's picture

:::J:::
surprisingly it made to the CMYK magazine...

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

michelangelo_of_ad's picture

doesnt amaze me...

He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

dr_alfonso_bremel's picture

It´s bad but, can you blame him for being born in a world where all the ideas have been done?

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

gmint7's picture

:::J:::
depends on each case..
there are times when ideas are copied unintentionally. usually cliche (for copies) or first level thoughts.. such as the oral B maze.. though its using maze, the concept is quite different..

but this one...looking the year, the amount of done ads, the USP and the ART. the kinda obvious to me that its copied... (IMO)

besides, though it seems there aren't new ideas, there always are...

this is a good ad tho. gets the msg accrossss

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

xhp's picture

No, not the maze again, nooooooooooooooooooooooooooooooooooooooooooooo !

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

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