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The Gift, 3

Campaign
Agency Network: 
Published/Aired: 
September 2011
Mazda:  The Gift, 3

Description

Print advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Caption

Mazda 6. The road is the best gift you can give it.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Nadav Pressman
Creative director: Eran Nir
Copywriter: Yiftach Sarig
Art director: Yuval Zukerman
VP Client Service: Idit Zuckerman
Account Supervisor: Yogev Weiss
Account executive: Ziv Mishaan
VP Strategic Planning: Gili Sasson
Planner: Gilad Kremer
Photoshop: Yaniv
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Highest Rated

dean viii's picture

Nice visual solution. And yes I got it. People are overthinking. But the line needs work.

dean viii
Activity Score 1686
Creative Director
jackmancer2017's picture

I like it, cleverly found visual after all these car ads - despite the copy being a bit off, but maybe lost in translation.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Akiff's picture

I don't think that a ribbon is a gift. If they wanted to say that "the road is the best gift", they should have wrapped a regular ribbon around a piece of road.

Akiff
Activity Score 88
Paris
thedesignaddict's picture

Totally disagree.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Akiff's picture

Ok... Explain why.

Akiff
Activity Score 88
Paris
Troll's picture

I also totally disagree.
The idea is charming and easy to understand. Wrapping a ribbon around the road would look pretty cheap and a little lame.
Well, that's just my opinion.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Butterflea's picture

I agree with both. My point is that the message ain't strictly right - a ribbon is no gift - yet it is easily understood - moreover the slight confusion may potentially suggest that the world is the gift while the road is the ribbon. -ok now I'm gone too far...

Butterflea
Activity Score 40
Copywriter
lessismore's picture

i agree with you, but this visual is enough understandable for people, and prettier than a piece of road wrapped with ribbon

lessismore
Activity Score 251
Graphic Designer
morse's picture

Clever idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aftermathz's picture

cool :D

aftermathz
Activity Score 26
tirthomitro's picture

this is seriously good stuff

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture

nice one... people have done so many things with roads....totally different..

iambusy
Activity Score 2219
Copywriter |

busy.

krautland's picture

cutesy. but nobody will remember this.

krautland
Activity Score 3214
Art Director at erm... no calls please.
jujocd's picture

i think the best gift is pumping

jujocd
Activity Score 759
dean viii's picture

Nice visual solution. And yes I got it. People are overthinking. But the line needs work.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

nice visual.

kleenex
Activity Score 58797
Web Designer/Developer
artyduran's picture

Very clever. Although, it doesn't need the line of copy.

artyduran
Activity Score 1582
Copywriter
Billoughsby's picture

Clever idea. Splendidly achieved work.

(Going back a few comments, does anyone realize exactly how bone-brained an ad with a chunk of road wrapped in a ribbon would be deemed by 99% of the users of this site? Sometimes, pressed to say something, anything, we try too hard to find fault, descending at times to the sort of literal-mindedness we claim to despise in a client.)

Billoughsby
Activity Score 5154
Art Director |

That's it.

Akiff's picture

I was just saying that it wasn't coherent to say that the road is a gift and to show the road as a ribbon.
My exemple with the piece of road was just there to show what was coherent. I didn't said that it was a good ad or something, it was there in order to illustrate my point.

Akiff
Activity Score 88
Paris
love neck's picture

this is good

love neck
Activity Score 50
tiktak's picture

Weak.

tiktak
Activity Score 108
F.OFF's picture

No need to rationalize this to death, good work.

F.OFF
Activity Score 38
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