Agency Network: 
January 2011
Mazda:  Swimming


Print advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.


Mazda2 Always on the go

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative director: Nadav Pressman
Copywriter: Tom Reuveni
Art director: Aia Bechor
VP Client Service: Idit Zuckerman
Account Supervisor: Nir Federbush
Account executive: Yogev Weiss
VP Strategic Planning: Daniel Weissman
Senior Planner: Gili Argentaro
Planner: Gilad Kremer
VP Production: Dorit Gvili
Producers: Odelia Nahmias, Gali Starkman
Photographer: Yoram Ascheim
Photoshop: Eyal Orlee
Log in or register to post comments
Agustín_Correa_'s picture

Good visual

Activity Score 41
Copywriter at Notable
noknoriano's picture

El anuncio no se entiende ... tampoco responde a un beneficio del automovil .... que intenta vender?

Activity Score 73
Art Director
Gualcor's picture

Ehhh, creo que vende el Mazda2, and if you don´t get it maybe you need a translator

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

gioborde's picture

Its not a matter of needing a translator. Yeah, "ON THE GO", but unless Im missing something (which could probably be), what does the visual have to do with the car itself?.

Activity Score 1385
Art Director at LEO BURNETT |


luispiter's picture

the concept...???

Activity Score 2756
exithigh's picture

Gi_bo, I also wanted to ask the same question.

Activity Score 86
Art Director at Media Art Environment
Glut's picture

the execution is okay, perhaps the art and the concept could be better and so the campaign will be much better

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mitali prasad's picture

i didn't get the concept..can someone explain it to me? what does swimming have to do with the mazda brand?

mitali prasad
Activity Score 458
General Manager
jack witrocks's picture

the consumers of this kind or always goin from point x to z and then y
the visual is so fast and easy like the car
but still you can do it better

jack witrocks
Activity Score 5
Featured Content

Latest Collections