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Skyactiv Revolution, Volcano

Campaign
Agency Network: 
Published/Aired: 
November 2011
Mazda:  Skyactiv Revolution, Volcano

Description

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

First

Print advertisement created by The Garage, United States for Mazda, within the category: Automotive.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla
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kleenex's picture

nice idea.

kleenex
Activity Score 58797
Web Designer/Developer
Sarah80's picture

???

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
nepotiums's picture

Liked the art work here.

nepotiums
Activity Score 251
Copywriter
Andrej's picture

What the actual f*ck

Andrej
Activity Score 656
Copywriter
tr3vad4wg's picture

The ad's detail isn't specific, it's general about the new and upcoming features that Mazda will be presenting in the near future. ♦♠

tr3vad4wg
Activity Score 9
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