Skyactiv Revolution, Man & Machine

Agency Network: 
November 2011
Mazda:  Skyactiv Revolution, Man & Machine


This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.


Print advertisement created by The Garage, United States for Mazda, within the category: Automotive.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla
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Highest Rated

simonds08's picture

insert any other automotive brand

Activity Score 550
Roger Keynes's picture

This is the only idea that's not bogged down with 'detail'.
Stacks of visual petrol-head pizazz, but little brand insight, wit or intellect.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

insert any other automotive brand

Activity Score 550
andylefty's picture

Sexy design. Content is lacking.

Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Lazarus's picture

Napper Tandy? You can just feel the harassment.

Activity Score 1523
Creative Director
sirvan's picture

These are pretty weak.

Activity Score 29754


"I love some things, and don't love some other things."

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