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No More Chase, 4

Campaign
Agency Network: 
Published/Aired: 
May 2017
Mazda: No More Chase, 4

Description

Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight, we created a “chase” between two objects that usually can’t stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.

Print advertisement created by Y&R, Jordan for Mazda, within the category: Automotive.

Caption

Forward Collision Prevention System

Advertising Agency: Y&R, Amman, Jordan
Creative Director / Art Director: Emad Khayyat
Illustrator: Damian Balmaceda
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Highest Rated

morse's picture

It's a confusing metaphor, but looks great.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Not feeling these ads.

kleenex
Activity Score 58667
Web Designer/Developer
morse's picture

It's a confusing metaphor, but looks great.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Loai Mouki's picture

Love the way that you think, great

Loai Mouki
Activity Score 3
Art Director |

imouki

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