Advertisement

Disco

Campaign
Agency Network: 
Published/Aired: 
June 2017
MAXX: Disco

Description

Print advertisement created by Godfather, United States for MAXX, within the category: Health.

Caption

Women Need More Time. Reduced sensitivity condoms.

Advertising Agency: Godfather, Miami Beach, USA
Chief Creative Officer: Diego Castillo
Executive Creative Director: Cristóbal Oviedo
Art Director: Eduardo Antonio Muñóz Bozo
Copywriters: María José Márquez, Roy Pari, Juan Rezzónico
Illustrator: Sofía Salazar
Log in to post comments

Highest Rated

kleenex's picture

Well Dzsoi I did not like these ads that much at all. Yes they have a concept, but one I do not think that even works.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

I thought this ad refers to masturbation at public toilets until I saw the other ads. Not an instant get for sure: first you have to realize what is going on (time converted to the number of doors in the middle of a club (?)) then you have to associate peeing with having an orgasm.

Other examples are easier to get as they don't show unreal settings.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

Well Dzsoi I did not like these ads that much at all. Yes they have a concept, but one I do not think that even works.

kleenex
Activity Score 58797
Web Designer/Developer
MihaiColiban's picture

It would have been smarter to use the line, as they did in the shopping ad, and just one door for each gender - a longer line for women, a shorter one for men. That would have been both insightful and more logical.

MihaiColiban
Activity Score 50
Creative Director at Hey, Punk!
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement