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Clouds

Campaign
Agency Network: 
Published/Aired: 
July 2014
Maui Jim:  Clouds

Description

Print advertisement created by Cramer-Krasselt, United States for Maui Jim, within the category: Personal Accessories.

Caption

There are cumulus, nimbus, and cirrus clouds. There's also time to notice the difference.
Maui Jim sunglasses' UV protection blocks 100% of harmful UV light, for heightened clarity.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Creative Directors: Derek Sherman, Derek Green
Art Directors: John Nussbaum, Josh Johnson, Clinton Inselmann
Copywriter: Derek Sherman
Photographer: Nadav Kander
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baliais's picture

I thought you are selling women inner wear

baliais
Activity Score 2618
Graphic Designer
sacrilegend's picture

Agreed. Immediately thought we were going into Wonderbra territory. "Extraordinary lift" would've been hilarious.

sacrilegend
Activity Score 3394
Copywriter
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