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Parrots

Campaign
Agency Network: 
Published/Aired: 
April 2008
Matone Bank:  Parrots

Description

Print advertisement created by DCS, Brazil for Matone Bank, within the category: Finance.

Caption

CDB Matone. Make your money multiply.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director / Illustrator: Gregory Kickow
Copywriter: Patrick Matzenbacher
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Highest Rated

muxa's picture

Já tô meio de saco cheio dessa história de transformar cédulas em outras coisas. Mas confesso que dessa maneira é inédito. Bacana. 6/10.

muxa
Activity Score 602
Copywriter
muxa's picture

Já tô meio de saco cheio dessa história de transformar cédulas em outras coisas. Mas confesso que dessa maneira é inédito. Bacana. 6/10.

muxa
Activity Score 602
Copywriter
scarfinati's picture

This is like the fourth ad ive seen on here with folded money.

And what does multiplying have to do with parrots?

scarfinati
Activity Score 843
Art Director
Puly13795's picture

I agree. They should have used rabbits if they want to communicate that it multiplies quickly.

Puly13795
Activity Score 42
Copywriter
cristhianms's picture

¨they should have used rabbits if the want to communicate that it multiplies quickly¨ duh!!! i think that the idea is great, they don´t use the clichés, it´s something new.

cristhianms
Activity Score 8
Puly13795's picture

You're right. They don't use cliches. Instead, they use examples that don't necessarily make sense with their message. Is it common knowledge that leopards and parrots are constantly having babies? I don't think it's common knowledge because it's not true. If the point they're communicating is that your money will multiply, quickly, then not any animal will do. Sure, any living being will produce babies at some point in their lifetime, but some have a gestation period of 2 years. - so how long are you willing to wait for your money to grow?

Puly13795
Activity Score 42
Copywriter
prozac_republic's picture

they're trying to use the animals that are on the bills...

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The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

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The Prozac Republic®

Puly13795's picture

aaah. Alright. I'll take my foot out of my mouth now.

Puly13795
Activity Score 42
Copywriter
Bateman's picture

The connection is CLEAR: the animal from the bill is the same that's multiplying.
8/10

Bateman
Activity Score 30
prozac_republic's picture

é, mas origami de dinheiro é muito manjado, gaúcho...

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The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

scarfinati's picture

eh still doesn’t work for me its forced.

scarfinati
Activity Score 843
Art Director
deagle30's picture

Da Série Abuso de Referência.

http://br.youtube.com/watch?v=fG9cOFXK55s

Aff...

deagle30
Activity Score 12
Art Director
BigBrother's picture

let's not forget the Fisherman's Friend ads from Ogilvy & Mather Bangkok. After that, these ads are just adaptations.

BigBrother
Activity Score 94
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