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Kid, 3

Campaign
Agency Network: 
Published/Aired: 
May 2008
Matchbox:  Kid, 3

Description

Print advertisement created by Ogilvy, Germany for Matchbox, within the category: Gaming.

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Creative Directors: Christian Mommertz, Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz, Marco Weber
Photographer: Kajetan Kandler
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Highest Rated

getconnected2001's picture

Out of the (match)BOX!

getconnected2001
Activity Score 987
Art Director at New Delhi
getconnected2001's picture

Out of the (match)BOX!

getconnected2001
Activity Score 987
Art Director at New Delhi
Brainsugar's picture

F*****g good! I love that. So right for a new matchbox communication!

Brainsugar
Activity Score 1631
Copywriter
ChuckNorris's picture

Fantastic.

Finally a toy car campaign that talks to its target.

ChuckNorris
Activity Score 834
Creative Director
theanc's picture

Yeah. And it's so obvious that nobody did it before (I maybe wrong).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

valhallenx's picture

This is what advertising is all about. The kids living their fantasy. Great work guys... Glückwünsche!!

valhallenx
Activity Score 92
Copywriter
in the name of ad's picture

fun but done, done, done!

in the name of ad
Activity Score 456
copywriter
A.G. Pennypacker's picture

This is what an ad ought to be. People, this is how you Fu*king make ads! Damn I wish I'd done this.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
just write's picture

simple... awesome... great..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Everything that is right and wrong in advertising is in this ad.

It sums up the best because it is simple, instant, insightful and just fucking wonderful.

It sums up the worst because we all know this is a fucking scam for a client that doesn't even advertise. If Matchbox ran half the advertising that is entered into shows in their name the would be Cannes advertiser of the year. And probably broke.

This was a big winner last year btw. What's it doing here now?

Guest
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