Also From This Campaign 4
Description
Print advertisement created by McCann, Canada for MasterCard, within the category: Finance.
I'm not crazy about the idea and the art direction either.
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The art direction is not bad, but the copy for me stinks....
If you walked outside and looked at one of the actual posters, you would see that the gradients aren't banded. I'm not sure why you think that is a valid critique of a JPG of an OOH piece on the internet. Next.
My nephew can draw better than this.
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the real life facebook comments aren't working for me in the context of these print ads
"I'm an art director. I'm an art director. I'm an art director. I'm an art director " - Arthor, who is not an art director.