Small business, Surfer

Campaign
Agency Network: 
Published/Aired: 
September 2010
Like
36
Views
14046
MasterCard:  Small business, Surfer

Description

Print advertisement created by McCann, Canada for MasterCard, within the category: Finance.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Directors: Wade Hesson, Robert Kingston
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographer: Chris Gordaneer
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Highest Rated

Hibon's picture

So try to find a job you will be less poor !

Hibon
Activity Score 3666

Simple ideas are the best !

Guest's picture

I love the message, but could've used a more sunny background....

Guest
Guest's picture

I DONT HAVE ANY CREDIT CARD IM POOR

Guest
Hibon's picture

So try to find a job you will be less poor !

Hibon
Activity Score 3666

Simple ideas are the best !

morse's picture

Solid campaign overall. Fits well the brand.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Instantly makes me wonder, how does this card separate business and pleasure?

jackmancer2017
AnonymousDave's picture

I separate business and pleasure with a colander.

AnonymousDave
Activity Score 18
shahidali's picture

Like the route and the simple copy. Brings excitement in the brand.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

velle's picture

ha! no truer words have been said.

velle
Activity Score 1526
Copywriter
Guest's picture

more surfing research...
why using the most popular surfboard brand?
that doesn't says small business to me... tells me you don't do any research to reach your target.

Guest
maxchionh's picture

the first line breaks at the wrong place, and the visuals are depressing... i don't even know what is going on...

maxchionh
Activity Score 253
Graphic Designer
Guest's picture

Kind of automatic.

Guest
Guest's picture

is a pleasure surfing without waves and with a stormy weather?

Guest
Guest's picture

Erm...who is drinking the cool aid here...Nice photo, flat headline.

Guest
Guest's picture

so boring

Guest
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