Advertisement

Fishing Rod

Campaign
Agency Network: 
Published/Aired: 
July 2010
MasterCard:  Fishing Rod

Description

Print advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Caption

Kids Fishing Set: $18
Seeing them catch their first lump of seaweed: Priceless
MasterCard. Welcomed in over 30 million holiday locations worldwide.

Advertising Agency: McCann London, UK
Creative Directors: Brian Fraser, Simon Learman, Simon Hepton, Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Sara Morris
Additional credits: John Martin, Gary Todd, Scott Silvey, Carl Warren, Colin Cowling
Log in to post comments

Highest Rated

silvi's picture

Old campaign, but very nice to me.

silvi
Activity Score 4170
Copywriter
Hiperion's picture

Change the same hackneyed campaign copy: priceless.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

18 bucks and I have to use a credit card? No wonder we're all swimming in debt.

Guest
silvi's picture

Old campaign, but very nice to me.

silvi
Activity Score 4170
Copywriter
aRianna23's picture

OK MASTERCARD, It's time to change your campaign! It was really good like 5 years ago when it first came out, but you are really burning it out! BOOORINGGG!!!!
You make me think that it is too much of a challenge for your creatives to make something better so you just stick to the same old thing...

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
Janae's picture

i like the campagne, even it is old. i'll never forget the one where a guy cames back from the toilet and he forgot to close the zipper.

Janae
Activity Score 385
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement