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Pool

Campaign
Agency Network: 
Published/Aired: 
May 2010
Master Dog:  Pool

Description

Print advertisement created by Y&R, Chile for Master Dog, within the category: House, Garden.

Caption

Life’s hard when you’re a fat dog.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemil
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Highest Rated

peterwbauman's picture

i don't like this idea
just doesn't work for me

peterwbauman
Activity Score 107
Copywriter at Athens, GA
atb2005's picture

I love Prolam's work for Nutripro, the maker of this dog food. Their artwork is always dazzlingly good. I still remember the Bad food, bad dog campaign (link below). That said, this new campaign may potentially offend some overweight dog owners. Clearly, these images imply that fat doggies are far less likely to get lucky or be loved. How would the owners react to that? That statement might apply, indirectly, to them too. I personally find it funny, but still.

http://www.bichomania.es/blog/animales-y-publicidad-iii/?pid=74

atb2005
Activity Score 13557
thedesignaddict's picture

Wow, that 'Bad Food, Bad Dog' campaign is the best I've seen in a long time. Thanks for posting.

(The campaign above, not so much).

thedesignaddict
Activity Score 5403
Art Director at Freelance
joelapompe's picture

Seems like humanized dogs and swimming pools are very trendy these days in scam pet food ads http://minu.me/2bfp VS http://minu.me/2bfq

joelapompe
Activity Score 3942
Dzsoi's picture

Those "bitch dogs" ads were so much more fun than these imho.

Dzsoi
Activity Score 8611
Copywriter
cristian's picture

Good art. Bad idea!

cristian
Activity Score 18
Creative Director at La Playa - Central Creativa
peterwbauman's picture

i don't like this idea
just doesn't work for me

peterwbauman
Activity Score 107
Copywriter at Athens, GA
peterwbauman's picture

i don't like this idea
just doesn't work for me

peterwbauman
Activity Score 107
Copywriter at Athens, GA
gonzalovp's picture

i really like it, great copy. Congrats.

gonzalovp
Activity Score 12
Guest's picture

absolutely fkin brilliant.

Guest
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