Description
Print advertisement created by Y&R, Chile for Master Dog, within the category: House, Garden.
Life’s hard when you’re a fat dog.
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemil
Highest Rated
i don't like this idea
just doesn't work for me
I love Prolam's work for Nutripro, the maker of this dog food. Their artwork is always dazzlingly good. I still remember the Bad food, bad dog campaign (link below). That said, this new campaign may potentially offend some overweight dog owners. Clearly, these images imply that fat doggies are far less likely to get lucky or be loved. How would the owners react to that? That statement might apply, indirectly, to them too. I personally find it funny, but still.
http://www.bichomania.es/blog/animales-y-publicidad-iii/?pid=74
Wow, that 'Bad Food, Bad Dog' campaign is the best I've seen in a long time. Thanks for posting.
(The campaign above, not so much).
Seems like humanized dogs and swimming pools are very trendy these days in scam pet food ads http://minu.me/2bfp VS http://minu.me/2bfq
i don't like this idea
just doesn't work for me
i don't like this idea
just doesn't work for me
absolutely fkin brilliant.
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