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Countryside

Campaign
Agency Network: 
Published/Aired: 
May 2010
Master Dog:  Countryside

Description

Print advertisement created by Y&R, Chile for Master Dog, within the category: House, Garden.

Caption

Life’s hard when you’re a fat dog.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Andres Echeverria, Cristian Costa
Copywriter: Tomas Cisternas
Photographer: Patricio Pescetto
Illustrator: Ricardo Salamanca
Account manager: Pancho Cardemil
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Alusta's picture

I've seen a few nature shows in my time and I've never seen dogs mate like that.

That is of course if that's what this ad is implying.

Still, either way, I think there was a lot more potential for the thought than a dog cheating on another.

Alusta
Activity Score 52
Alubia's picture

The dog can't choice what to eat, so why the print is directed to him?

Alubia
Activity Score 54
Pub
thedesignaddict's picture

This is the best insight that you could come up with? Not good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
shitmonk's picture

this looks like a reference to a renaisance painting; im thinking so because dogs don't hug like that. i like the line but the visual almost makes me imagine a herd of sheep and the dog being confused as one of them because of the fatness.

shitmonk
Activity Score 465
Hiperion's picture

I love this campaign...
good work!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pierrelastname's picture

NO REAL INSIGHT... NO, NO, NO

pierrelastname
Activity Score 2869
Copywriter
drigal's picture

It's funny! Hahahaha! I think he/she is not serious about it... :) Is this just for fun?

drigal
Activity Score 283
Graphic Designer at Ethos Creative Solution |

The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

Adaddicted's picture

sorry...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

corporal_hicks's picture

Should've been doggy style..

corporal_hicks
Activity Score 365
Art Director
niko_17's picture

Si un lobo se hubiese estado robando una obeja con el perro mirando, me hubiera cerrado mucho más. Mucha inversion para una idea muy piola.

niko_17
Activity Score 138
work
cristian's picture

Muy buena gráfica. muy fome la idea.

cristian
Activity Score 18
Creative Director at La Playa - Central Creativa
alejorojas's picture

once again publicity contributes to promote "values" as anorexy and bumily trhough this "concepts" creating stereotypes which brings sadness and social issues, ¿why dont we use our brains to make a better society while grow our brands?..... but the graphic is great! beautiful composition.

alejorojas
Activity Score 93
Graphic Designer at UPB
Siminovitz's picture

alejorojas: How does this ad lead to anorexia ?! The dog is obviously fat and needs to loose weight - just like a whole lot of teenagers out there. Overeat and -consuming is a way bigger problem than anorexia!

Anyway I think this is funny and it makes me wanna buy this - if I had a fat dog that is

Siminovitz
Activity Score 19
R3D1N's picture

jaja - bien apelar al humor. Eso le falta al mundo, reír. Felicitaciones.

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
R3D1N's picture

jaja - bien apelar al humor. Eso le falta al mundo, reír. Felicitaciones.

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
Blashyrkh's picture

Hah...that dog looks like a sheep.
Anyway I never seen a "fat dog". Anyone?

Blashyrkh
Activity Score 32890
Art Director
bloomonkey's picture

I have, she works in my office...... lol

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

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