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Masseur

Published/Aired: 
September 2007
 Masseur
 Masseur

Description

Caption

The mechanics should be thinking on a second choice.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Pablo Carrera, Diego Fernandez Brun
Copywriters: Alexis Alvarez, Hernan Kritzer
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Highest Rated

Guest's picture

lolll...

Guest
andrej dwin's picture

shouldn't the copy be "the mechanics should star think of a second career" or something along these lines? it sounds to my non-native ears like a terrible translation...

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
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Matheus's picture

I don't see as bad translation, I see as a bad execution of a good idea.
I only understood seeing the campain.
In my opinion is an ad for advertisers to see. It doesn't work for the customers with this execution.

Matheus
dima7k's picture

wait, what?

dima7k
Activity Score 29

-dk

Blahg's picture

The copy translation is off, andrej is right should be second choice or second career. The ad only makes sense if you know the ads title. So... bad art direction.

Blahg
Activity Score 616
Copywriter
avisador's picture

ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les tá pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada

avisador
avisador's picture

ché, dejame decirte una cosa, esta campaña es una soberana mierda, sorry pero no se que les está pasando, a laburar muchachos, he visto hoy varias cosas de euro buenos aires y no hay nada bueno, nada, nada

avisador
Guest's picture

honda mechanics are rapists. i knew it!

Guest
Guest's picture

lolll...

Guest
Mannock's picture

In itself, it is a fine picture. Sexy to a high degree. But as an ad, it makes little sense. And the byline is awkwardly written. She does not look like the kind of woman who would be manhandled by this mechanic. The other ads in the series are obscure and seem to be leading up to this picture, which seems to be little more than an opportunity to photograph a naked girl. And a naked girl who looks freshly defiled. To whom are they selling their product? And WHERE IS the product?

Mannock
Activity Score 2
Photographer at Photographer
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