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bknowlden's picture

I love the "sport" watch in this photo. It gives it great empathy.
--
brandon

www.the12poundpackage.com

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

What does sport watch means brandon?

ivan
Activity Score 12
Creative Director at Ads of the World
addyhoch10's picture

i totally agree with you brandon (in case you meant it ironically).

i admit i'm not adept at the massai but as far as i know they are a normadic people whose identity is rather threatened by what we call 'civilisation' than by not having schools etc.

i think this is just our typical western civ. way of thinking. give money to the poor primitive people, evangelise them and replace their primitive thoughts by our superior ideals. i mean look at this poor guy, he's so clever, he should be a nuclear physicist instead of herding cattles.

sorry, i don't think this is the right approach.

nice art direction though

addyhoch10
Activity Score 2592
Art Director
B128's picture

I like this ad. True, the Massai are nomadic, they are also very wise and cleaver. You'd be happy to have one of them as a guide in the vast and extremely dangerous Kenyan jungle.
Without a doubt, what they need is education. They are loosing too much be it land, livestock etc. Their culture is also not very compatible to what the world has become. They live in a world full of laws and they need lawyers they can trust,they need teachers, engineers etc.

As for the watch, come on, this watch is very available and cheap! It costs less than 1$. And yes, I'm in Kenya. You guys need to visit.

B128
Activity Score 392
Art Director
kc_brock's picture

nice eye brandon. that's hilarious.

kc_brock
Activity Score 703
Art Director |

rd

kre8's picture

the watch hes wearing dude!

kre8
Activity Score 989
Copywriter
ivan's picture

huh! :D

ivan
Activity Score 12
Creative Director at Ads of the World
kre8's picture

whats with the empathy knowlden?

kre8
Activity Score 989
Copywriter
jennywhx's picture

sorry i don't understand the copy. what is an 10 of 132? or it is not?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

come on jenny, this time you're bullsh***ing us ;)

addyhoch10
Activity Score 2592
Art Director
kc_brock's picture

10 = IQ

kc_brock
Activity Score 703
Art Director |

rd

jennywhx's picture

ha ha, okie, i got it now, IQ 132..cool. i think my mind just twisted..:P sorry

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

tiny_wordz's picture

come to think of it, do you really think these nearly extinct unique cultures need western brainwashing or protection from the facts listed above by B128? i live in Nigeria and I know how the west erodes cultures and values to the point where the massai would probably start having tea parties in suits by the end of the year. my question still remains simple, western education or culture preservation? wich is more pertinent to these people?

anyway, nice art direction. the copy is so so.

tiny_wordz
Activity Score 325
Copywriter
ivan's picture

Very interesting perspective. Thanks for sharing.

ivan
Activity Score 12
Creative Director at Ads of the World
kandi's picture

great insight!

kandi
Activity Score 204
Art Director
jsn's picture

I got IQ of 132, but I am stucked in a small little room writing ads for cigarette companies and getting drunk after work.

jsn
Activity Score 83
Art Director
the_ashlands's picture

hhahahahah

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

tiny_wordz's picture

hurray for you jsn. hope the pay'z gud. lol.

tiny_wordz
Activity Score 325
Copywriter
deep_tracy's picture

this ad is a scam. bbdo is a scam. kamitei is a scam.

deep_tracy
Activity Score 588
Copywriter
Paolo keppella's picture

Not really the kind of ad that you beleive.

Paolo keppella
Activity Score 51
Art Director |

Think outside the X_BOX

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