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Walker Evans, Say Cheese

Campaign
Agency Network: 
Published/Aired: 
January 2010
MASP:  Walker Evans, Say Cheese

Description

Print advertisement created by DDB, Brazil for MASP, within the category: Recreation, Leisure.

Caption

No, he didn't say "Say Cheese" before taking his photos.
Walker Evan. The 20th century's greatest american photographer and his historical images from the great depression in 1929.
At MASP, from October 1st to January 10th.

Advertising Agency: DDB Brazil
Creative Directors: Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Fundación Mapfre’s Collection
Account Supervisor: Daniel Malavazzi, Kim Moraes
Media: Vilma Morais, Maria Angélica Ono
Advertiser's Supervisor: Paulo Donizete
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everartz's picture

i like the other 2 better than this copy..

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

Let it be said here first: "São Paulo Museum of Art (Masp): Walker Evans, Photos" is indisputably one of the most impressive campaigns of 1990. Unfortunately, it’s 2010.

Reality Check
Activity Score 2549
mikeelrapido's picture

I like this ad, a little bit oldschool press ad...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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dlue's picture

the type treatment's cool but the photo's of evans are soo much nicer, the ratio here doesnt give enough pull to one or the other, maybe could have taken a modern twist to the old advertising conventions of different type sizes and sets... and i think if he did say cheese he may have gotten rolled for it lol (1920's depression humour still flies with the world's present situ right)

dlue
Activity Score 342

cheers,
dlue

silvi's picture

Forced

silvi
Activity Score 4172
Copywriter
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