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Walker Evans, Photos

Campaign
Agency Network: 
Published/Aired: 
January 2010
MASP:  Walker Evans, Photos

Description

Print advertisement created by DDB, Brazil for MASP, within the category: Recreation, Leisure.

Caption

The photos were so ahead of their time that they could have been taken today. In Brazil.
Walker Evan. The 20th century's greatest american photographer and his historical images from the great depression in 1929.
At MASP, from October 1st to January 10th.

Advertising Agency: DDB Brazil
Creative Directors: Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Fundación Mapfre’s Collection
Account Supervisor: Daniel Malavazzi, Kim Moraes
Media: Vilma Morais, Maria Angélica Ono
Advertiser's Supervisor: Paulo Donizete
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Highest Rated

shahidali's picture

to me, copies could have been better to relate to the exhibit.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

shahidali's picture

to me, copies could have been better to relate to the exhibit.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

everartz's picture

good photography, layout and copy...

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

Let it be said here first: São Paulo Museum of Art (Masp): Walker Evans, Photos is indisputably one of the most impressive campaigns of 1990. Unfortunately, it’s 2010.

Reality Check
Activity Score 2549
gravity's picture

i sense some insult here... or i misunderstood. anyway...

gravity
Activity Score 181
Art Director at Sistemsensin
thedesignaddict's picture

I want to like the campaign because of the visual finesse, but the lines just aren't that great.

thedesignaddict
Activity Score 5403
Art Director at Freelance
maxchionh's picture

true. lines aren't good...

maxchionh
Activity Score 255
Graphic Designer
Brain-Art's picture

Overloaded

Brain-Art
Activity Score 1101
Graphic Designer
sold's picture

copy is "ok" just in Brasil, i put " " because some people will, course, dont agree with this "true" that Marcelo Reis is trying to "sell" here...
for me, insult more than sell the product/service
in 3 ads, just 1 is good: that about the camera

sold
Activity Score 3379
Copywriter
rolling.stone's picture

nice copy

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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